A data profile of the people who buy, follow and care about truecaller in South Africa — modelled from more than twelve digital signal sources. truecaller has an estimated audience of 1,377,587 people in South Africa.
truecaller has an estimated audience of 1,377,587 people in South Africa. 51.9% are female, 48.1% are male, average age 33.8.
The key figures that characterise the truecaller profile in South Africa.
51.9% are female, 48.1% are male, average age 33.8.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 33.8 |
| Estimated audience size | 1,377,587 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 25% | |
| 30-39 | 15% | |
| 40-49 | 11% | |
| 50+ | 15% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for truecaller. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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