A data profile of the people who buy, follow and care about YouTube Music in South Africa — modelled from more than twelve digital signal sources. YouTube Music has an estimated audience of 4,107,924 people in South Africa.
YouTube Music has an estimated audience of 4,107,924 people in South Africa. 56.0% are female, 44.0% are male, average age 32.8.
The key figures that characterise the YouTube Music profile in South Africa.
56.0% are female, 44.0% are male, average age 32.8.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 32.8 |
| Estimated audience size | 4,107,924 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 19% | |
| 30-39 | 14% | |
| 40-49 | 18% | |
| 50+ | 10% |
of the worldwide YouTube Music audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 19.2% |
| Colombia | 4.8% |
| Brazil | 4.4% |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for YouTube Music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.