Rascasse Audience Intelligence

Woolworths.co.uk Target Market in Germany

A data profile of the people who buy, follow and care about Woolworths.co.uk in Germany — modelled from more than twelve digital signal sources. Woolworths.co.uk has an estimated audience of 9,591,426 people in Germany.

#50among Brand in Germany#18in Internet & Social Media

Woolworths.co.uk has an estimated audience of 9,591,426 people in Germany. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Category: Internet & Social Media · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Woolworths.co.uk profile in Germany.

Audience size
9.6M
in Germany
Country rank
#354
Brand in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Woolworths.co.uk

Fig. 02

Gender split

Demographic split for Woolworths.co.uk audience in Germany
MetricValue
Estimated audience size9,591,426
Fig. 04

Worldwide distribution

19.8%

of the worldwide Woolworths.co.uk audience comes from Germany.

Worldwide audience distribution share by country for Woolworths.co.uk
CountryShare
Australia48.6%
Germany19.8%
South Africa12.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Woolworths.co.uk audience in Germany is strongest.

Fig. 05

Top regions by affinity

Woolworths.co.uk customers by region in Germany
#RegionReachAffinity×
01Berlin~700K1.75×
02Bremen~100K1.29×
03Nordrhein-Westfalen~2.5M1.24×
04Hamburg~200K1.05×
05Saarland~100K1.04×
06Hessen~700K1.01×
07Sachsen-Anhalt~200K0.98×
08Bayern~1.5M0.95×
09Brandenburg~300K0.92×
10Rheinland-Pfalz~400K0.91×
11Schleswig-Holstein~300K0.91×
12Niedersachsen~800K0.90×
13Thüringen~200K0.82×
14Mecklenburg-Vorpommern~100K0.78×
15Baden-Württemberg~900K0.75×
16Sachsen~300K0.74×
Fig. 06

Affinity by region

Affinity by region — Woolworths.co.uk, Germany
0.74×1.00×1.75×
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Woolworths.co.uk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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