A data profile of the people who buy, follow and care about KFC in South Africa — modelled from more than twelve digital signal sources. KFC has an estimated audience of 2,705,176 people in South Africa.
KFC has an estimated audience of 2,705,176 people in South Africa. 60.4% are female, 39.6% are male, average age 35.9. Top brand affinities: ShopRite (United States), Yum! Brands, Brazilian Portuguese, Peruvian cuisine, Drive-through.
Top brand affinities include ShopRite (United States), Yum! Brands, Brazilian Portuguese, with strongest over-indexing on ShopRite (United States) (1.52× the country average).
Demographically, the KFC audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Spirituality, Travelling.
The typical KFC fan in South Africa is more female, around 35.9 years old, with strong Spirituality tendencies and a notable affinity for ShopRite (United States).
The key figures that characterise the KFC profile in South Africa.
60.4% are female, 39.6% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 35.9 |
| Estimated audience size | 2,705,176 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 28% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 17% |
of the worldwide KFC audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 18.5% |
| United Kingdom | 5.8% |
| Japan | 4.2% |
The strongest cross-interests of the KFC audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kim Zolciak | Movies & TV | 2.73× | ||
| 02 | Yum! Brands | Food & Beverages | 2.03× | ||
| 03 | Multichannel retailing | Shopping | 2.01× | ||
| 04 | Peruvian cuisine | Food & Beverages | 1.99× | ||
| 05 | Drive-through | Food & Beverages | 1.94× | ||
| 06 | New York University | Business & Career | 1.94× | ||
| 07 | Clearblue | Health | 1.92× | ||
| 08 | Gravy | Food & Beverages | 1.88× | ||
| 09 | Ganache | Food & Beverages | 1.75× | ||
| 10 | Boston College | Business & Career | 1.68× | ||
| 11 | Brazilian Portuguese | Politics & Society | 1.64× | ||
| 12 | Black Forest cake | Food & Beverages | 1.59× | ||
| 13 | Ranch dressing | Food & Beverages | 1.58× | ||
| 14 | Jo Malone London | Beauty & Wellness | 1.58× | ||
| 15 | Telemarketing | Business & Career | 1.55× | ||
| 16 | Engineering & Technology | Business & Career | 1.55× | ||
| 17 | Trenza | Beauty & Wellness | 1.53× | ||
| 18 | Part-time | Business & Career | 1.53× | ||
| 19 | ShopRite (United States) | Food & Beverages | 1.52× | ||
| 20 | Opera (web browser) | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.85× | |
| Travelling | THRILL | 0.83× | |
| Social Media Usage | JOY | 0.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.43× | |
| Patriotism | CONSERVATISM | 0.51× | |
| Social Media Usage | JOY | 0.53× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for KFC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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