A data profile of the people who buy, follow and care about Reading in Malaysia — modelled from more than twelve digital signal sources. Reading has an estimated audience of 7,361,102 people in Malaysia.
The average Reading fan in Malaysia is 37.7 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include LINE, Rangsit University, Nicholas Hoult, with strongest over-indexing on LINE (1.54× the country average).
Demographically, the Reading audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 10 brand affinities and 16 regions tracked by Rascasse.
The typical Reading fan in Malaysia is balanced, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for LINE.
The key figures that characterise the Reading profile in Malaysia.
50.1% are female, 49.9% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 37.7 |
| Estimated audience size | 7,361,102 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 26% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide Reading audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 22.3% |
| Japan | 8.3% |
| India | 5.8% |
Where the Reading audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Johor | ~1.5M | 1.31× | |
| 02 | Kuala Lumpur | ~1.5M | 1.28× | |
| 03 | Sabah | ~900K | 1.26× | |
| 04 | Sarawak | ~700K | 1.19× | |
| 05 | Selangor | ~2.5M | 1.14× | |
| 06 | Perak | ~700K | 1.14× | |
| 07 | Kedah | ~500K | 1.05× | |
| 08 | Kelantan | ~400K | 1.03× | |
| 09 | Malacca | ~300K | 1.02× | |
| 10 | Negeri Sembilan | ~400K | 1.01× | |
| 11 | Penang | ~400K | 0.98× | |
| 12 | Pahang | ~300K | 0.95× | |
| 13 | Labuan | ~50K | 0.87× | |
| 14 | Terengganu | ~300K | 0.86× | |
| 15 | Perlis | ~80K | 0.79× | |
| 16 | Putrajaya | ~30K | 0.69× |
The strongest cross-interests of the Reading audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Five Nights at Freddy's | Games | 2.15× | ||
| 02 | Rangsit University | Business & Career | 1.92× | ||
| 03 | Louis Tomlinson | Music & Radio | 1.91× | ||
| 04 | Kosovo | Travel & Leisure | 1.88× | ||
| 05 | Tyler, The Creator | Music & Radio | 1.68× | ||
| 06 | avatar last airbender | Movies & TV | 1.56× | ||
| 07 | LINE | Technology & Electronics | 1.54× | ||
| 08 | Oasis (band) | Music & Radio | 1.53× | ||
| 09 | Longboarding | Sports | 1.52× | ||
| 10 | Nicholas Hoult | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.30× | |
| Urban Lifestyle | OPEN | 1.17× | |
| Spirituality | BALANCE | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.87× | |
| DIY Mentality | THRILL | 0.88× | |
| Social Media Usage | JOY | 0.89× |
Reading has an estimated audience of 7,361,102 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
50.1% of Reading fans are female, 49.9% are male, with an average age of 37.7 years.
Reading fans show strongest brand affinity for LINE (1.54×), Rangsit University (1.92×), and Nicholas Hoult (1.5×) over the country average.
Reading fans in Malaysia are most concentrated in Selangor (reach ~2.5M), Kuala Lumpur (reach ~1.5M), and Johor (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Reading itself, the audience over-indexes on Rangsit University (1.92×), Nicholas Hoult (1.5×), Oasis (band) (1.53×), and Tyler, The Creator (1.68×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Reading. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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