A data profile of the people who buy, follow and care about Reading in United Arab Emirates — modelled from more than twelve digital signal sources. Reading has an estimated audience of 6,079,856 people in United Arab Emirates.
The average Reading fan in United Arab Emirates is 35.6 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Decoration, One Piece, Twitch, with strongest over-indexing on Decoration (1.54× the country average).
Demographically, the Reading audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Mindfulness, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Reading fan in United Arab Emirates is more male, around 35.6 years old, with strong Mindfulness tendencies and a notable affinity for Decoration.
The key figures that characterise the Reading profile in United Arab Emirates.
31.5% are female, 68.5% are male, average age 35.6.
| Metric | Value |
|---|---|
| Female | 31.5% |
| Male | 68.5% |
| Average age | 35.6 |
| Estimated audience size | 6,079,856 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 35% | |
| 30-39 | 29% | |
| 40-49 | 15% | |
| 50+ | 7% |
of the worldwide Reading audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 22.3% |
| Japan | 8.3% |
| India | 5.8% |
Where the Reading audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Fujairah | ~200K | 1.19× | |
| 02 | Ras Al Khaimah | ~400K | 1.18× | |
| 03 | Emirate of Sharjah | ~1.5M | 0.99× | |
| 04 | Emirate of Ajman | ~600K | 0.99× | |
| 05 | Emirate of Abu Dhabi | ~2.5M | 0.93× | |
| 06 | Dubai | ~2.5M | 0.60× |
The strongest cross-interests of the Reading audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Webtoon | Internet & Social Media | 2.04× | ||
| 02 | Sanrio | Business & Career | 2.03× | ||
| 03 | My Hero Academia | Literature | 1.94× | ||
| 04 | Fairy Tail | Literature | 1.87× | ||
| 05 | Scandal (TV series) | Movies & TV | 1.84× | ||
| 06 | Target Corporation | Shopping | 1.78× | ||
| 07 | FentyBeauty | Beauty & Wellness | 1.71× | ||
| 08 | Goodreads | Literature | 1.69× | ||
| 09 | Hunter × Hunter | Literature | 1.69× | ||
| 10 | COS | Shopping | 1.60× | ||
| 11 | Dragon Ball | Movies & TV | 1.59× | ||
| 12 | Decoration | Home & Garden | 1.54× | ||
| 13 | Twitch | Games | 1.54× | ||
| 14 | One Piece | Movies & TV | 1.53× | ||
| 15 | Asda | Shopping | 1.53× | ||
| 16 | Anthropologie | Shopping | 1.53× | ||
| 17 | Crunchyroll | Games | 1.52× | ||
| 18 | LC Waikiki | Fashion & Accessoires | 1.51× | ||
| 19 | Rakuten | Shopping | 1.51× | ||
| 20 | Astro (Malaysian satellite television) | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.14× | |
| Social Media Usage | JOY | 1.08× | |
| Pet Ownership | JOY | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.97× | |
| Price Sensitivity | PREMIUM | 0.97× | |
| Travelling | THRILL | 0.98× |
Reading has an estimated audience of 6,079,856 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
31.5% of Reading fans are female, 68.5% are male, with an average age of 35.6 years.
Reading fans show strongest brand affinity for Decoration (1.54×), One Piece (1.53×), and Twitch (1.54×) over the country average.
Reading fans in United Arab Emirates are most concentrated in Dubai (reach ~2.5M), Emirate of Abu Dhabi (reach ~2.5M), and Emirate of Sharjah (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Reading itself, the audience over-indexes on One Piece (1.53×), Twitch (1.54×), LC Waikiki (1.51×), and Target Corporation (1.78×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Reading. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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