A data profile of the people who buy, follow and care about Harry Potter in Poland — modelled from more than twelve digital signal sources. Harry Potter has an estimated audience of 1,356,703 people in Poland.
Harry Potter has an estimated audience of 1,356,703 people in Poland. 63.2% are female, 36.8% are male, average age 29.4. Top brand affinities: Pets, Stranger Things, Video games, Netflix, Self-awareness.
Top brand affinities include Pets, Stranger Things, Video games, with strongest over-indexing on Pets (1.59× the country average).
Demographically, the Harry Potter audience skews more female with an average age of 29.4, and over-indexes on personality traits such as Mindfulness, Pet Ownership.
The typical Harry Potter fan in Poland is more female, around 29.4 years old, with strong Mindfulness tendencies and a notable affinity for Pets.
The key figures that characterise the Harry Potter profile in Poland.
63.2% are female, 36.8% are male, average age 29.4.
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 29.4 |
| Estimated audience size | 1,356,703 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 44% | |
| 20-29 | 28% | |
| 30-39 | 15% | |
| 40-49 | 8% | |
| 50+ | 6% |
of the worldwide Harry Potter audience comes from Poland.
| Country | Share |
|---|---|
| United States | 24.5% |
| Brazil | 14.5% |
| Germany | 9.2% |
The strongest cross-interests of the Harry Potter audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daniel Radcliffe | Movies & TV | 6.52× | ||
| 02 | Anime and manga fandom | Literature | 3.54× | ||
| 03 | Stranger Things | Movies & TV | 2.68× | ||
| 04 | Manga | Literature | 2.61× | ||
| 05 | Comics | Literature | 2.17× | ||
| 06 | Anime movies | Movies & TV | 1.98× | ||
| 07 | Self-awareness | Health | 1.94× | ||
| 08 | Filmweb | Movies & TV | 1.88× | ||
| 09 | Netflix | Movies & TV | 1.87× | ||
| 10 | Self care | Health | 1.83× | ||
| 11 | Drawing | Home & Garden | 1.71× | ||
| 12 | Rossmann | Shopping | 1.63× | ||
| 13 | Video games | Games | 1.61× | ||
| 14 | Animated movies | Movies & TV | 1.61× | ||
| 15 | Literature | Business & Career | 1.60× | ||
| 16 | Drama movies | Movies & TV | 1.60× | ||
| 17 | Pets | Pets & Animals | 1.59× | ||
| 18 | Filmmaking | Business & Career | 1.57× | ||
| 19 | Sephora | Shopping | 1.56× | ||
| 20 | Skin care | Beauty & Wellness | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.53× | |
| Pet Ownership | JOY | 1.47× | |
| Extroversion | THRILL | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.67× | |
| Quality Awareness | PREMIUM | 0.71× | |
| Patriotism | CONSERVATISM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Harry Potter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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