A data profile of the people who buy, follow and care about Farmer in Poland — modelled from more than twelve digital signal sources. Farmer has an estimated audience of 1,739,601 people in Poland.
Farmer has an estimated audience of 1,739,601 people in Poland. 45.2% are female, 54.8% are male, average age 40.2. Top brand affinities: Shopping and fashion, Game consoles, BP, Love & Sex, Volunteer fire department.
Top brand affinities include Shopping and fashion, Game consoles, BP, with strongest over-indexing on Shopping and fashion (8.71× the country average).
Demographically, the Farmer audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Spirituality, Need for Security.
The typical Farmer fan in Poland is balanced, around 40.2 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Farmer profile in Poland.
45.2% are female, 54.8% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 40.2 |
| Estimated audience size | 1,739,601 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Farmer audience comes from Poland.
| Country | Share |
|---|---|
| United States | 21.6% |
| India | 5.0% |
| United Kingdom | 3.8% |
The strongest cross-interests of the Farmer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shopping and fashion | Shopping | 8.71× | ||
| 02 | Love & Sex | Kids & Family | 8.71× | ||
| 03 | Exfoliation (cosmetology) | Beauty & Wellness | 8.71× | ||
| 04 | Valentine's Day | Kids & Family | 8.71× | ||
| 05 | GAZ | Cars & Mobility | 8.57× | ||
| 06 | Game consoles | Technology & Electronics | 8.17× | ||
| 07 | Fendt | Cars & Mobility | 7.27× | ||
| 08 | Volunteer fire department | Health | 6.68× | ||
| 09 | Floristry | Home & Garden | 6.55× | ||
| 10 | Fertilizer | Home & Garden | 5.48× | ||
| 11 | Orsay | Shopping | 5.14× | ||
| 12 | BP | Cars & Mobility | 5.09× | ||
| 13 | Business Insider | Business & Career | 5.04× | ||
| 14 | Baltic Sea | Travel & Leisure | 5.03× | ||
| 15 | Kebab | Food & Beverages | 4.58× | ||
| 16 | Catholic Church | Politics & Society | 4.29× | ||
| 17 | Central heating | Home & Garden | 4.10× | ||
| 18 | Gazeta Wyborcza | News | 2.05× | ||
| 19 | MBank | Business & Career | 1.75× | ||
| 20 | Lech Poznań | Sports | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.85× | |
| Need for Security | CONSERVATISM | 1.65× | |
| DIY Mentality | THRILL | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.81× | |
| Quality Awareness | PREMIUM | 0.86× | |
| Healthy Lifestyle | BALANCE | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Farmer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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