A data profile of the people who buy, follow and care about EBay in Poland — modelled from more than twelve digital signal sources. EBay has an estimated audience of 2,130,842 people in Poland.
EBay has an estimated audience of 2,130,842 people in Poland. 54.8% are female, 45.2% are male, average age 38.3. Top brand affinities: Super Express, Poczta Polska, Unisex, Vendor, Epilator.
Top brand affinities include Super Express, Poczta Polska, Unisex, with strongest over-indexing on Super Express (1.69× the country average).
Demographically, the EBay audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Individualism, Urban Lifestyle.
The typical EBay fan in Poland is balanced, around 38.3 years old, with strong Individualism tendencies and a notable affinity for Super Express.
The key figures that characterise the EBay profile in Poland.
54.8% are female, 45.2% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 38.3 |
| Estimated audience size | 2,130,842 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide EBay audience comes from Poland.
| Country | Share |
|---|---|
| United States | 31.9% |
| Germany | 7.6% |
| Italy | 7.0% |
The strongest cross-interests of the EBay audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kijiji | Shopping | 8.70× | ||
| 02 | MARC CAIN | Fashion & Accessoires | 4.37× | ||
| 03 | Unisex | Fashion & Accessoires | 3.33× | ||
| 04 | Epilator | Beauty & Wellness | 2.56× | ||
| 05 | Vendor | Business & Career | 2.54× | ||
| 06 | Mahjong | Games | 2.31× | ||
| 07 | Tablecloth | Home & Garden | 2.20× | ||
| 08 | Winiary (company) | Food & Beverages | 2.13× | ||
| 09 | Edison, New Jersey | Travel & Leisure | 2.02× | ||
| 10 | Bonprix | Shopping | 1.95× | ||
| 11 | Chopin (vodka) | Food & Beverages | 1.90× | ||
| 12 | Nocowanie.pl | Travel & Leisure | 1.86× | ||
| 13 | Online food ordering | Food & Beverages | 1.81× | ||
| 14 | Curtain | Home & Garden | 1.76× | ||
| 15 | Cookbook | Food & Beverages | 1.75× | ||
| 16 | Plus-size clothing | Fashion & Accessoires | 1.72× | ||
| 17 | Super Express | News | 1.69× | ||
| 18 | Vacuum cleaner | Home & Garden | 1.60× | ||
| 19 | MSN | News | 1.57× | ||
| 20 | Poczta Polska | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.43× | |
| Urban Lifestyle | OPEN | 0.98× | |
| Price Sensitivity | PREMIUM | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.38× | |
| Patriotism | CONSERVATISM | 0.50× | |
| Design Affinity | PREMIUM | 0.53× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for EBay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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