A data profile of the people who buy, follow and care about Photograph in Australia — modelled from more than twelve digital signal sources. Photograph has an estimated audience of 9,358,541 people in Australia.
Photograph has an estimated audience of 9,358,541 people in Australia. 56.1% are female, 43.9% are male, average age 43.1. Top brand affinities: Real property, Blanket, Bored Panda, Duvet, Infographic.
Top brand affinities include Real property, Blanket, Bored Panda, with strongest over-indexing on Real property (1.65× the country average).
Demographically, the Photograph audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Individualism, Extroversion.
The typical Photograph fan in Australia is more female, around 43.1 years old, with strong Individualism tendencies and a notable affinity for Real property.
The key figures that characterise the Photograph profile in Australia.
56.1% are female, 43.9% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 43.1 |
| Estimated audience size | 9,358,541 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide Photograph audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 5.8% |
| China | 5.1% |
The strongest cross-interests of the Photograph audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sharon Stone | Movies & TV | 1.94× | ||
| 02 | Duvet | Home & Garden | 1.77× | ||
| 03 | World Vision International | Politics & Society | 1.72× | ||
| 04 | Home inspection | Home & Garden | 1.67× | ||
| 05 | Infographic | News | 1.66× | ||
| 06 | Real property | Home & Garden | 1.65× | ||
| 07 | Christopher Walken | Movies & TV | 1.64× | ||
| 08 | Italo disco | Music & Radio | 1.64× | ||
| 09 | Bored Panda | Internet & Social Media | 1.62× | ||
| 10 | Flightradar24 | Travel & Leisure | 1.60× | ||
| 11 | Blanket | Home & Garden | 1.57× | ||
| 12 | Image scanner | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.12× | |
| Extroversion | THRILL | 1.12× | |
| Tradition | CONSERVATISM | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.93× | |
| Social Media Usage | JOY | 0.95× | |
| Pet Ownership | JOY | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Photograph. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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