A data profile of the people who buy, follow and care about Cameras in Switzerland — modelled from more than twelve digital signal sources. Cameras has an estimated audience of 1,094,644 people in Switzerland.
Cameras has an estimated audience of 1,094,644 people in Switzerland. 45.2% are female, 54.8% are male, average age 41.1. Top brand affinities: Hornbach, Digital photography, Travel photography, Wildlife photography, Real property.
Top brand affinities include Hornbach, Digital photography, Travel photography, with strongest over-indexing on Hornbach (2.13× the country average).
Demographically, the Cameras audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Community Orientation, Travelling.
The typical Cameras fan in Switzerland is balanced, around 41.1 years old, with strong Community Orientation tendencies and a notable affinity for Hornbach.
The key figures that characterise the Cameras profile in Switzerland.
45.2% are female, 54.8% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 41.1 |
| Estimated audience size | 1,094,644 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Cameras audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 15.4% |
| Japan | 9.0% |
| China | 6.6% |
The strongest cross-interests of the Cameras audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Desktop computers | Technology & Electronics | 3.29× | ||
| 02 | Digital photography | Business & Career | 2.44× | ||
| 03 | Western Union | Business & Career | 2.43× | ||
| 04 | Massively multiplayer online games | Games | 2.43× | ||
| 05 | Wildlife photography | Technology & Electronics | 2.37× | ||
| 06 | Travel photography | Technology & Electronics | 2.17× | ||
| 07 | Fast food restaurants | Food & Beverages | 2.17× | ||
| 08 | Fine-art photography | Technology & Electronics | 2.15× | ||
| 09 | Hornbach | Shopping | 2.13× | ||
| 10 | Viral video | Internet & Social Media | 2.04× | ||
| 11 | Real property | Home & Garden | 2.00× | ||
| 12 | Charity and causes | Business & Career | 2.00× | ||
| 13 | University | Business & Career | 1.82× | ||
| 14 | Instant messaging | Internet & Social Media | 1.76× | ||
| 15 | Electronics | Technology & Electronics | 1.75× | ||
| 16 | High-definition television | Technology & Electronics | 1.72× | ||
| 17 | Mobile game | Games | 1.64× | ||
| 18 | Investment banking | Business & Career | 1.59× | ||
| 19 | Wikipedia | Internet & Social Media | 1.54× | ||
| 20 | Festival | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.44× | |
| Travelling | THRILL | 1.40× | |
| Early Adopter Mentality | POWER | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.76× | |
| Family Orientation | CONSERVATISM | 0.83× | |
| Price Sensitivity | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Cameras. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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