A data profile of the people who buy, follow and care about Cameras in Austria — modelled from more than twelve digital signal sources. Cameras has an estimated audience of 867,822 people in Austria.
The average Cameras fan in Austria is 39.4 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Billa (supermarket), Fine-art photography, Hornbach, with strongest over-indexing on Billa (supermarket) (1.51× the country average).
Demographically, the Cameras audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Travelling, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Cameras fan in Austria is more male, around 39.4 years old, with strong Travelling tendencies and a notable affinity for Billa (supermarket).
The key figures that characterise the Cameras profile in Austria.
44.4% are female, 55.6% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 39.4 |
| Estimated audience size | 867,822 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Cameras audience comes from Austria.
| Country | Share |
|---|---|
| United States | 15.4% |
| Japan | 9.0% |
| China | 6.6% |
Where the Cameras audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~300K | 1.48× | |
| 02 | Tyrol | ~70K | 1.09× | |
| 03 | Salzburg | ~60K | 1.09× | |
| 04 | Vorarlberg | ~30K | 1.00× | |
| 05 | Carinthia (state) | ~40K | 0.98× | |
| 06 | Upper Austria | ~100K | 0.93× | |
| 07 | Burgenland | ~20K | 0.91× | |
| 08 | Lower Austria | ~100K | 0.90× | |
| 09 | Styria | ~90K | 0.89× |
The strongest cross-interests of the Cameras audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fine-art photography | Technology & Electronics | 3.28× | ||
| 02 | Desktop computers | Technology & Electronics | 2.33× | ||
| 03 | Travel photography | Technology & Electronics | 2.28× | ||
| 04 | Wildlife photography | Technology & Electronics | 2.24× | ||
| 05 | Bet-at-home.com | Games | 2.11× | ||
| 06 | Laptop | Technology & Electronics | 2.09× | ||
| 07 | Viral video | Internet & Social Media | 1.96× | ||
| 08 | Scooters | Cars & Mobility | 1.92× | ||
| 09 | Hiking boot | Fashion & Accessoires | 1.90× | ||
| 10 | Instant messaging | Internet & Social Media | 1.69× | ||
| 11 | Charity and causes | Business & Career | 1.69× | ||
| 12 | First-person shooter games | Games | 1.69× | ||
| 13 | Digital photography | Business & Career | 1.63× | ||
| 14 | Online games | Games | 1.61× | ||
| 15 | Hornbach | Shopping | 1.59× | ||
| 16 | Modern art | Arts & Culture | 1.57× | ||
| 17 | Electronics | Technology & Electronics | 1.53× | ||
| 18 | University | Business & Career | 1.53× | ||
| 19 | Movie theater | Movies & TV | 1.52× | ||
| 20 | Billa (supermarket) | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.50× | |
| Pet Ownership | JOY | 1.39× | |
| Community Orientation | OPEN | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.82× | |
| Creativity | OPEN | 0.86× | |
| Healthy Lifestyle | BALANCE | 0.88× |
Cameras has an estimated audience of 867,822 people in Austria, concentrated in Vienna and Lower Austria.
44.4% of Cameras fans are female, 55.6% are male, with an average age of 39.4 years.
Cameras fans show strongest brand affinity for Billa (supermarket) (1.51×), Fine-art photography (3.28×), and Hornbach (1.59×) over the country average.
Cameras fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Cameras itself, the audience over-indexes on Fine-art photography (3.28×), Hornbach (1.59×), Travel photography (2.28×), and Instant messaging (1.69×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Cameras. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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