A data profile of the people who buy, follow and care about Cameras in South Africa — modelled from more than twelve digital signal sources. Cameras has an estimated audience of 1,557,432 people in South Africa.
Cameras has an estimated audience of 1,557,432 people in South Africa. 46.7% are female, 53.3% are male, average age 36.8. Top brand affinities: Projectors, Smart device, BMW X5, Toyota RAV4, BMW X3.
Top brand affinities include Projectors, Smart device, BMW X5, with strongest over-indexing on Projectors (2.13× the country average).
Demographically, the Cameras audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.
The typical Cameras fan in South Africa is balanced, around 36.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Projectors.
The key figures that characterise the Cameras profile in South Africa.
46.7% are female, 53.3% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 36.8 |
| Estimated audience size | 1,557,432 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 26% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 19% |
of the worldwide Cameras audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 15.4% |
| Japan | 9.0% |
| China | 6.6% |
The strongest cross-interests of the Cameras audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Projectors | Technology & Electronics | 2.13× | ||
| 02 | Opel Mokka | Cars & Mobility | 1.97× | ||
| 03 | Noise-cancelling headphones | Technology & Electronics | 1.69× | ||
| 04 | Malt whisky | Food & Beverages | 1.68× | ||
| 05 | Hyundai i30 | Cars & Mobility | 1.68× | ||
| 06 | BMW X3 | Cars & Mobility | 1.65× | ||
| 07 | Volkswagen Passat | Cars & Mobility | 1.65× | ||
| 08 | BMW X5 | Cars & Mobility | 1.64× | ||
| 09 | Porsche Cayenne | Cars & Mobility | 1.63× | ||
| 10 | Smart device | Technology & Electronics | 1.62× | ||
| 11 | High-end audio | Technology & Electronics | 1.62× | ||
| 12 | Audi Q5 | Cars & Mobility | 1.57× | ||
| 13 | Toyota RAV4 | Cars & Mobility | 1.56× | ||
| 14 | BMW 7 Series | Cars & Mobility | 1.54× | ||
| 15 | BMW 1 Series | Cars & Mobility | 1.53× | ||
| 16 | Cruise control | Cars & Mobility | 1.53× | ||
| 17 | Volkswagen Caddy | Cars & Mobility | 1.53× | ||
| 18 | Ford Focus | Cars & Mobility | 1.51× | ||
| 19 | BMW X1 | Cars & Mobility | 1.51× | ||
| 20 | Lenovo | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.21× | |
| Sustainability | BALANCE | 1.19× | |
| Quality Awareness | PREMIUM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.79× | |
| Social Media Usage | JOY | 0.81× | |
| Creativity | OPEN | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Cameras. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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