A data profile of the people who buy, follow and care about Cameras in Australia — modelled from more than twelve digital signal sources. Cameras has an estimated audience of 3,830,949 people in Australia.
Cameras has an estimated audience of 3,830,949 people in Australia. 48.3% are female, 51.7% are male, average age 42.2. Top brand affinities: Wikipedia, Digital camera, Flickr, Fujifilm, Western Union.
Top brand affinities include Wikipedia, Digital camera, Flickr, with strongest over-indexing on Wikipedia (1.58× the country average).
Demographically, the Cameras audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.
The typical Cameras fan in Australia is balanced, around 42.2 years old, with strong Need for Security tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Cameras profile in Australia.
48.3% are female, 51.7% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 42.2 |
| Estimated audience size | 3,830,949 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Cameras audience comes from Australia.
| Country | Share |
|---|---|
| United States | 15.4% |
| Japan | 9.0% |
| China | 6.6% |
The strongest cross-interests of the Cameras audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fujifilm | Technology & Electronics | 2.69× | ||
| 02 | Carousel | Kids & Family | 2.49× | ||
| 03 | Digital camera | Technology & Electronics | 2.21× | ||
| 04 | Canon | Technology & Electronics | 2.19× | ||
| 05 | Image scanner | Technology & Electronics | 1.88× | ||
| 06 | Flickr | Internet & Social Media | 1.77× | ||
| 07 | Quadcopter | Technology & Electronics | 1.72× | ||
| 08 | OLED | Technology & Electronics | 1.69× | ||
| 09 | Western Union | Business & Career | 1.63× | ||
| 10 | Telescope | Home & Garden | 1.60× | ||
| 11 | Wikipedia | Internet & Social Media | 1.58× | ||
| 12 | Toyota RAV4 | Cars & Mobility | 1.58× | ||
| 13 | Projectors | Technology & Electronics | 1.58× | ||
| 14 | Cruise control | Cars & Mobility | 1.58× | ||
| 15 | BTS | Music & Radio | 1.57× | ||
| 16 | Volkswagen Tiguan | Cars & Mobility | 1.56× | ||
| 17 | Broadband | Technology & Electronics | 1.55× | ||
| 18 | Microscope | Health | 1.54× | ||
| 19 | Mobile payment | Business & Career | 1.52× | ||
| 20 | Water purification | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.21× | |
| Early Adopter Mentality | POWER | 1.19× | |
| Risk Appetite | THRILL | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.78× | |
| Creativity | OPEN | 0.83× | |
| Quality Awareness | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Cameras. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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