A data profile of the people who buy, follow and care about Paint in Australia — modelled from more than twelve digital signal sources. Paint has an estimated audience of 3,644,971 people in Australia.
Paint has an estimated audience of 3,644,971 people in Australia. 57.5% are female, 42.5% are male, average age 43.8. Top brand affinities: Do it yourself (DIY), Watercolor painting, Art exhibition, Abstract art, Natural skin care.
Top brand affinities include Do it yourself (DIY), Watercolor painting, Art exhibition, with strongest over-indexing on Do it yourself (DIY) (1.56× the country average).
Demographically, the Paint audience skews more female with an average age of 43.8, and over-indexes on personality traits such as DIY Mentality, Extroversion.
The typical Paint fan in Australia is more female, around 43.8 years old, with strong DIY Mentality tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Paint profile in Australia.
57.5% are female, 42.5% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 43.8 |
| Estimated audience size | 3,644,971 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Paint audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.8% |
| United Kingdom | 6.1% |
| India | 5.2% |
The strongest cross-interests of the Paint audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Leonardo da Vinci | Arts & Culture | 2.64× | ||
| 02 | Dulux | Shopping | 2.40× | ||
| 03 | Watercolor painting | Arts & Culture | 2.34× | ||
| 04 | COS | Shopping | 2.13× | ||
| 05 | Sandra Bullock | Movies & TV | 2.04× | ||
| 06 | Flea market | Home & Garden | 2.02× | ||
| 07 | Carcare | Cars & Mobility | 1.99× | ||
| 08 | Abstract art | Arts & Culture | 1.96× | ||
| 09 | Art exhibition | Arts & Culture | 1.78× | ||
| 10 | Lawn mower | Home & Garden | 1.63× | ||
| 11 | Air pollution | Health | 1.58× | ||
| 12 | Do it yourself (DIY) | Home & Garden | 1.56× | ||
| 13 | Window blind | Home & Garden | 1.56× | ||
| 14 | Photovoltaics | Home & Garden | 1.56× | ||
| 15 | Fertilizer | Home & Garden | 1.54× | ||
| 16 | Compact car | Cars & Mobility | 1.54× | ||
| 17 | Microwave oven | Home & Garden | 1.53× | ||
| 18 | Natural skin care | Beauty & Wellness | 1.51× | ||
| 19 | Hardware store | Home & Garden | 1.51× | ||
| 20 | Nail salon | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.48× | |
| Extroversion | THRILL | 1.24× | |
| Design Affinity | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.82× | |
| Travelling | THRILL | 0.83× | |
| Pet Ownership | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Paint. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.