A data profile of the people who buy, follow and care about Paint in South Africa — modelled from more than twelve digital signal sources. Paint has an estimated audience of 944,485 people in South Africa.
Paint has an estimated audience of 944,485 people in South Africa. 56.4% are female, 43.6% are male, average age 40.5. Top brand affinities: Museum, Art exhibition, Carcare, Single malt whisky, Facial hair.
Top brand affinities include Museum, Art exhibition, Carcare, with strongest over-indexing on Museum (1.69× the country average).
Demographically, the Paint audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Sustainability, Quality Awareness.
The typical Paint fan in South Africa is more female, around 40.5 years old, with strong Sustainability tendencies and a notable affinity for Museum.
The key figures that characterise the Paint profile in South Africa.
56.4% are female, 43.6% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 40.5 |
| Estimated audience size | 944,485 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 25% |
of the worldwide Paint audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 21.8% |
| United Kingdom | 6.1% |
| India | 5.2% |
The strongest cross-interests of the Paint audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Water pollution | Politics & Society | 2.60× | ||
| 02 | Opel Mokka | Cars & Mobility | 2.21× | ||
| 03 | Malt whisky | Food & Beverages | 1.96× | ||
| 04 | Carcare | Cars & Mobility | 1.84× | ||
| 05 | Facial hair | Beauty & Wellness | 1.83× | ||
| 06 | Climate change | Home & Garden | 1.81× | ||
| 07 | Auto detailing | Cars & Mobility | 1.70× | ||
| 08 | Museum | Arts & Culture | 1.69× | ||
| 09 | Art exhibition | Arts & Culture | 1.69× | ||
| 10 | Garden centre | Home & Garden | 1.62× | ||
| 11 | Air purifier | Home & Garden | 1.62× | ||
| 12 | Etsy | Fashion & Accessoires | 1.59× | ||
| 13 | Birkenstock | Fashion & Accessoires | 1.58× | ||
| 14 | Single malt whisky | Food & Beverages | 1.55× | ||
| 15 | Hostel | Travel & Leisure | 1.55× | ||
| 16 | Ford Focus | Cars & Mobility | 1.55× | ||
| 17 | Antique car | Cars & Mobility | 1.54× | ||
| 18 | Alfa Romeo | Cars & Mobility | 1.52× | ||
| 19 | Prosecco | Food & Beverages | 1.51× | ||
| 20 | BMW X3 | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.38× | |
| Quality Awareness | PREMIUM | 1.28× | |
| Pet Ownership | JOY | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.75× | |
| Social Media Usage | JOY | 0.77× | |
| Need for Security | CONSERVATISM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Paint. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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