Rascasse Audience Intelligence

H.O.M.E. Audience in Poland

A data profile of the people who buy, follow and care about H.O.M.E. in Poland — modelled from more than twelve digital signal sources. H.O.M.E. has an estimated audience of 1,494,321 people in Poland.

#49among Website / Newspaper / Magazine in Poland
#71in Home & Garden

H.O.M.E. has an estimated audience of 1,494,321 people in Poland. 72.9% are female, 27.1% are male, average age 35.6. Top brand affinities: Home Renovations, Bedroom furniture, PUDELEK, Renovation, Pepco.

Top brand affinities include Home Renovations, Bedroom furniture, PUDELEK, with strongest over-indexing on Home Renovations (8.72× the country average).

Demographically, the H.O.M.E. audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

The typical H.O.M.E. fan in Poland is more female, around 35.6 years old, with strong Quality Awareness tendencies and a notable affinity for Home Renovations.

Category: Home & Garden · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the H.O.M.E. profile in Poland.

Audience size
1.5M
in Poland
Gender
72.9%♀
27.1% male
Age
35.6
average years
Country rank
#1065
Website / Newspaper / Magazine in Poland
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of H.O.M.E.

72.9% are female, 27.1% are male, average age 35.6.

Fig. 02

Gender split

72.9%
Female
27.1%
Male
Demographic split for H.O.M.E. audience in Poland
MetricValue
Female72.9%
Male27.1%
Average age35.6
Estimated audience size1,494,321
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the H.O.M.E. audience in Poland
Age bracketShare%
16-1921%
20-2929%
30-3923%
40-4916%
50+10%
Fig. 04

Worldwide distribution

2.1%

of the worldwide H.O.M.E. audience comes from Poland.

Worldwide audience distribution share by country for H.O.M.E.
CountryShare
United States39.0%
India12.2%
United Kingdom8.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the H.O.M.E. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for H.O.M.E. audience
#·InterestCategoryAffinity×
01Home RenovationsHome & Garden8.72×
02Sofa bedHome & Garden4.39×
03Bedroom furnitureHome & Garden4.27×
04Garden centreHome & Garden3.91×
05Love & SexKids & Family2.97×
06RenovationHome & Garden2.90×
07PUDELEKNews2.83×
08DeichmannShopping2.82×
09Luxury real estateBusiness & Career2.81×
10Digital photographyBusiness & Career2.41×
11First class travelTravel & Leisure2.39×
12AirbnbTravel & Leisure2.18×
13PKO Bank PolskiBusiness & Career2.06×
14RossmannShopping2.02×
15OLXShopping1.92×
16PepcoFashion & Accessoires1.79×
17CastoramaShopping1.72×
18FlowerHome & Garden1.71×
19KauflandShopping1.60×
20EmpikShopping1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the H.O.M.E. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by H.O.M.E. audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.72×
Design AffinityPREMIUM2.26×
Luxury OrientationPREMIUM2.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by H.O.M.E. audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.72×
TraditionCONSERVATISM0.87×
Social Media UsageJOY0.89×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Poland who actively search for H.O.M.E.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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