A data profile of the people who buy, follow and care about H.O.M.E. in United Arab Emirates — modelled from more than twelve digital signal sources. H.O.M.E. has an estimated audience of 1,259,419 people in United Arab Emirates.
H.O.M.E. has an estimated audience of 1,259,419 people in United Arab Emirates. 54.8% are female, 45.2% are male, average age 35.9. Top brand affinities: Renovation, Louvre Abu Dhabi, Bahrain, Contemporary art, Cheese.
Top brand affinities include Renovation, Louvre Abu Dhabi, Bahrain, with strongest over-indexing on Renovation (2.68× the country average).
Demographically, the H.O.M.E. audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
The typical H.O.M.E. fan in United Arab Emirates is balanced, around 35.9 years old, with strong Design Affinity tendencies and a notable affinity for Renovation.
The key figures that characterise the H.O.M.E. profile in United Arab Emirates.
54.8% are female, 45.2% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 35.9 |
| Estimated audience size | 1,259,419 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 34% | |
| 30-39 | 29% | |
| 40-49 | 16% | |
| 50+ | 7% |
of the worldwide H.O.M.E. audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 39.0% |
| India | 12.2% |
| United Kingdom | 8.2% |
The strongest cross-interests of the H.O.M.E. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Decoration | Home & Garden | 3.30× | ||
| 02 | Renovation | Home & Garden | 2.68× | ||
| 03 | Contemporary art | Arts & Culture | 2.40× | ||
| 04 | Shrimp | Food & Beverages | 2.35× | ||
| 05 | Salad | Food & Beverages | 2.33× | ||
| 06 | Mother's Day | Kids & Family | 2.22× | ||
| 07 | Algeria | Travel & Leisure | 2.01× | ||
| 08 | Cabinetry | Home & Garden | 1.99× | ||
| 09 | Sandwich | Food & Beverages | 1.90× | ||
| 10 | Cairo | Travel & Leisure | 1.89× | ||
| 11 | Louvre Abu Dhabi | Arts & Culture | 1.88× | ||
| 12 | First-time buyer | Shopping | 1.88× | ||
| 13 | Fine art | Business & Career | 1.85× | ||
| 14 | Innovation | Business & Career | 1.84× | ||
| 15 | Cheese | Food & Beverages | 1.83× | ||
| 16 | Bahrain | Travel & Leisure | 1.79× | ||
| 17 | Candy | Food & Beverages | 1.79× | ||
| 18 | High-net-worth individual | Business & Career | 1.70× | ||
| 19 | Morocco | Travel & Leisure | 1.68× | ||
| 20 | Designer clothing | Fashion & Accessoires | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.27× | |
| DIY Mentality | THRILL | 1.72× | |
| Quality Awareness | PREMIUM | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.70× | |
| Spirituality | BALANCE | 0.75× | |
| Tradition | CONSERVATISM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for H.O.M.E.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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