A data profile of the people who buy, follow and care about Earring in United Kingdom — modelled from more than twelve digital signal sources. Earring has an estimated audience of 4,860,103 people in United Kingdom.
The average Earring fan in United Kingdom is 41.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include American football, American Student Dental Association, Ring (jewellery), with strongest over-indexing on American football (2.75× the country average).
Demographically, the Earring audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Design Affinity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Earring fan in United Kingdom is more female, around 41.4 years old, with strong Design Affinity tendencies and a notable affinity for American football.
The key figures that characterise the Earring profile in United Kingdom.
78.4% are female, 21.6% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 78.4% |
| Male | 21.6% |
| Average age | 41.4 |
| Estimated audience size | 4,860,103 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 27% |
of the worldwide Earring audience comes from United Kingdom.
| Country | Share |
|---|---|
| Japan | 11.9% |
| United States | 11.9% |
| China | 9.0% |
Where the Earring audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~600K | 1.42× | |
| 02 | West Midlands | ~300K | 1.40× | |
| 03 | North East | ~200K | 1.17× | |
| 04 | Wales | ~300K | 1.07× | |
| 05 | Scotland | ~500K | 1.05× | |
| 06 | Northern Ireland | ~100K | 0.99× | |
| 07 | South East | ~600K | 0.94× | |
| 08 | East Midlands | ~300K | 0.91× | |
| 09 | England | ~3.5M | 0.89× | |
| 10 | East of England | ~400K | 0.84× | |
| 11 | South West | ~300K | 0.80× | |
| 12 | North West | ~300K | 0.55× |
The strongest cross-interests of the Earring audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Indian wedding clothes | Fashion & Accessoires | 5.48× | ||
| 02 | Sari-sari store | Shopping | 5.34× | ||
| 03 | Shalwar kameez | Fashion & Accessoires | 4.82× | ||
| 04 | Sari | Fashion & Accessoires | 4.25× | ||
| 05 | Pakistani clothing | Fashion & Accessoires | 3.98× | ||
| 06 | Ring (jewellery) | Fashion & Accessoires | 3.16× | ||
| 07 | Handmade Crafts | Kids & Family | 2.96× | ||
| 08 | Pendant | Politics & Society | 2.95× | ||
| 09 | American football | Sports | 2.75× | ||
| 10 | Handmade jewelry | Fashion & Accessoires | 2.74× | ||
| 11 | Bracelet | Fashion & Accessoires | 2.43× | ||
| 12 | Embroidery | Home & Garden | 2.28× | ||
| 13 | KPop Demon Hunters | Movies & TV | 2.02× | ||
| 14 | Blouse | Fashion & Accessoires | 1.97× | ||
| 15 | Skirt | Fashion & Accessoires | 1.78× | ||
| 16 | Gratitude | Politics & Society | 1.77× | ||
| 17 | American Student Dental Association | Business & Career | 1.74× | ||
| 18 | Costco | Shopping | 1.62× | ||
| 19 | Newcast | Business & Career | 1.61× | ||
| 20 | H&M | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.35× | |
| Mindfulness | BALANCE | 1.33× | |
| Pet Ownership | JOY | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.76× | |
| Need for Security | CONSERVATISM | 0.80× | |
| Patriotism | CONSERVATISM | 0.81× |
Earring has an estimated audience of 4,860,103 people in United Kingdom, concentrated in England and South East.
78.4% of Earring fans are female, 21.6% are male, with an average age of 41.4 years.
Earring fans show strongest brand affinity for American football (2.75×), American Student Dental Association (1.74×), and Ring (jewellery) (3.16×) over the country average.
Earring fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~600K), and Yorkshire and the Humber (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Earring itself, the audience over-indexes on American Student Dental Association (1.74×), Ring (jewellery) (3.16×), Bracelet (2.43×), and Indian wedding clothes (5.48×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Earring. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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