Rascasse Audience Intelligence

Happiness Audience in Indonesia

A data profile of the people who buy, follow and care about Happiness in Indonesia — modelled from more than twelve digital signal sources. Happiness has an estimated audience of 6,911,151 people in Indonesia.

#128among Topic in Indonesia
#1in Health

The average Happiness fan in Indonesia is 36.5 years old, balanced, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Central Java.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Happiness profile in Indonesia.

Audience size
6.9M
in Indonesia
Gender
49.4%♀
50.6% male
Age
36.5
average years
Country rank
#180
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Happiness fans

49.4% are female, 50.6% are male, average age 36.5.

Fig. 02

Gender split

49.4%
Female
50.6%
Male
Demographic split for Happiness audience in Indonesia
MetricValue
Female49.4%
Male50.6%
Average age36.5
Estimated audience size6,911,151
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Happiness audience in Indonesia
Age bracketShare%
16-1920%
20-2928%
30-3923%
40-4918%
50+12%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Happiness audience comes from Indonesia.

Worldwide audience distribution share by country for Happiness
CountryShare
United States21.9%
United Kingdom4.7%
Italy4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Happiness audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Happiness fans by region: top regions in Indonesia
#RegionReachAffinity×
01West Java~1.5M1.33×
02North Sulawesi~90K1.26×
03Banten~300K1.24×
04East Kalimantan~100K1.21×
05Jakarta~600K1.16×
06South Kalimantan~100K1.15×
07Riau Islands~90K1.14×
08South Sulawesi~200K1.11×
09North Kalimantan~20K1.11×
10Riau~200K1.10×
11Central Kalimantan~60K1.10×
12North Sumatra~400K1.09×
13Jambi~90K1.09×
14West Sumatra~100K1.08×
15Special Region of Yogyakarta~100K1.08×
16Bangka-Belitung Islands~40K1.08×
17Central Java~700K1.07×
18South Sumatra~200K1.07×
19Gorontalo (disambiguation)(2)~30K1.06×
20Lampung~100K1.03×
21East Java~700K1.00×
22Bengkulu~60K0.99×
23West Kalimantan~100K0.98×
24Southeast Sulawesi~50K0.91×
25West Sulawesi~30K0.91×
26Central Sulawesi~60K0.89×
27West Papua~20K0.86×
28Papua (province)~30K0.84×
29Aceh~80K0.83×
30West Nusa Tenggara~70K0.83×
31Maluku~30K0.82×
32Bali~100K0.80×
33North Maluku~20K0.77×
34East Nusa Tenggara~50K0.71×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Indonesia

See Happiness audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Happiness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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