A data profile of the people who buy, follow and care about Earth in Indonesia — modelled from more than twelve digital signal sources. Earth has an estimated audience of 2,785,695 people in Indonesia.
Earth has an estimated audience of 2,785,695 people in Indonesia. 39.2% are female, 60.8% are male, average age 33.5. Top brand affinities: Telegram, Linux, Indonesian cuisine, Self-employment, Lottery.
Top brand affinities include Telegram, Linux, Indonesian cuisine, with strongest over-indexing on Telegram (2.76× the country average).
Demographically, the Earth audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Convenience Orientation, Spirituality.
The typical Earth fan in Indonesia is more male, around 33.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Telegram.
The key figures that characterise the Earth profile in Indonesia.
39.2% are female, 60.8% are male, average age 33.5.
| Metric | Value |
|---|---|
| Female | 39.2% |
| Male | 60.8% |
| Average age | 33.5 |
| Estimated audience size | 2,785,695 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 28% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 9% |
of the worldwide Earth audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 5.7% |
| United Kingdom | 5.1% |
The strongest cross-interests of the Earth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Autonomous robot | Technology & Electronics | 11.87× | ||
| 02 | Winter Olympic Games | Sports | 3.44× | ||
| 03 | Michael Jackson | Music & Radio | 2.98× | ||
| 04 | Telegram | Internet & Social Media | 2.76× | ||
| 05 | Subscription business model | Shopping | 2.38× | ||
| 06 | Self-employment | Business & Career | 1.98× | ||
| 07 | Rugby union | Sports | 1.98× | ||
| 08 | Linux | Technology & Electronics | 1.90× | ||
| 09 | Telecommuting | Business & Career | 1.81× | ||
| 10 | Indonesian cuisine | Food & Beverages | 1.79× | ||
| 11 | Investment management | Business & Career | 1.74× | ||
| 12 | Self-awareness | Health | 1.70× | ||
| 13 | Luxury yacht | Travel & Leisure | 1.63× | ||
| 14 | Lottery | Games | 1.60× | ||
| 15 | romantic comedies | Movies & TV | 1.60× | ||
| 16 | Action role-playing game | Games | 1.59× | ||
| 17 | Radio | Technology & Electronics | 1.58× | ||
| 18 | Casual game | Games | 1.57× | ||
| 19 | NASDAQ | Business & Career | 1.56× | ||
| 20 | Innovation | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.41× | |
| Spirituality | BALANCE | 1.35× | |
| Tradition | CONSERVATISM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.62× | |
| Design Affinity | PREMIUM | 0.73× | |
| Healthy Lifestyle | BALANCE | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Earth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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