A data profile of the people who buy, follow and care about Earth in Switzerland — modelled from more than twelve digital signal sources. Earth has an estimated audience of 1,325,398 people in Switzerland.
The average Earth fan in Switzerland is 41.1 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.
Top brand affinities include Coop, Hornbach, Swiss International Air Lines, with strongest over-indexing on Coop (1.68× the country average).
Demographically, the Earth audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Earth fan in Switzerland is balanced, around 41.1 years old, with strong Community Orientation tendencies and a notable affinity for Coop.
The key figures that characterise the Earth profile in Switzerland.
52.1% are female, 47.9% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 41.1 |
| Estimated audience size | 1,325,398 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 22% |
of the worldwide Earth audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 5.7% |
| United Kingdom | 5.1% |
Where the Earth audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Bern | ~200K | 1.43× | |
| 02 | Ticino | ~70K | 1.35× | |
| 03 | Valais | ~70K | 1.29× | |
| 04 | Canton of St. Gallen | ~80K | 1.28× | |
| 05 | Canton of Geneva | ~100K | 1.20× | |
| 06 | Luzern | ~70K | 1.19× | |
| 07 | Vaud | ~100K | 1.16× | |
| 08 | Fribourg | ~50K | 1.15× | |
| 09 | Canton of Zug | ~20K | 1.15× | |
| 10 | Schwyz | ~20K | 1.14× | |
| 11 | Canton of Zürich | ~300K | 1.13× | |
| 12 | Basel-Landschaft | ~30K | 1.10× | |
| 13 | Graubünden | ~30K | 1.09× | |
| 14 | Aargau | ~90K | 1.08× | |
| 15 | Neuchatel | ~30K | 1.05× | |
| 16 | Solothurn | ~30K | 0.98× | |
| 17 | Canton of Obwalden | ~5K | 0.98× | |
| 18 | Jura | ~9K | 0.96× | |
| 19 | Basel-City | ~50K | 0.86× | |
| 20 | Thurgau | ~30K | 0.86× | |
| 21 | Canton of Nidwalden | ~4K | 0.80× | |
| 22 | Canton of Glarus | ~3K | 0.71× | |
| 23 | Uri | ~3K | 0.71× | |
| 24 | Schaffhausen | ~7K | 0.70× | |
| 25 | Appenzell Ausserrhoden | ~4K | 0.63× | |
| 26 | Appenzell Innerrhoden | ~1K | 0.61× |
The strongest cross-interests of the Earth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 2.58× | ||
| 02 | Hornbach | Shopping | 2.49× | ||
| 03 | Charity and causes | Business & Career | 2.34× | ||
| 04 | Tour de France | Sports | 2.26× | ||
| 05 | Wikipedia | Internet & Social Media | 1.96× | ||
| 06 | Tattoos | Fashion & Accessoires | 1.93× | ||
| 07 | Festival | Music & Radio | 1.91× | ||
| 08 | Electronics | Technology & Electronics | 1.89× | ||
| 09 | FIS Alpine Ski World Cup | Sports | 1.87× | ||
| 10 | Bars | Travel & Leisure | 1.85× | ||
| 11 | Swiss International Air Lines | Travel & Leisure | 1.82× | ||
| 12 | Desserts | Food & Beverages | 1.80× | ||
| 13 | Weddings | Kids & Family | 1.80× | ||
| 14 | Toys | Games | 1.77× | ||
| 15 | Conforama | Home & Garden | 1.69× | ||
| 16 | Coop | Food & Beverages | 1.68× | ||
| 17 | Spas | Beauty & Wellness | 1.65× | ||
| 18 | Education | Business & Career | 1.63× | ||
| 19 | Mobile phones | Technology & Electronics | 1.60× | ||
| 20 | Pets | Pets & Animals | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.71× | |
| Early Adopter Mentality | POWER | 1.51× | |
| Extroversion | THRILL | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.79× | |
| Individualism | JOY | 0.83× | |
| Price Sensitivity | PREMIUM | 0.84× |
Earth has an estimated audience of 1,325,398 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
52.1% of Earth fans are female, 47.9% are male, with an average age of 41.1 years.
Earth fans show strongest brand affinity for Coop (1.68×), Hornbach (2.49×), and Swiss International Air Lines (1.82×) over the country average.
Earth fans in Switzerland are most concentrated in Canton of Zürich (reach ~300K), Canton of Bern (reach ~200K), and Vaud (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Earth itself, the audience over-indexes on Hornbach (2.49×), Swiss International Air Lines (1.82×), Conforama (1.69×), and Pets (1.5×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Earth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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