A data profile of the people who buy, follow and care about Perth in Australia — modelled from more than twelve digital signal sources. Perth has an estimated audience of 5,136,014 people in Australia.
Perth has an estimated audience of 5,136,014 people in Australia. 54.9% are female, 45.1% are male, average age 42.9. Top brand affinities: Real property, Used car, Innovation, Apple TV, Google Flights.
Top brand affinities include Real property, Used car, Innovation, with strongest over-indexing on Real property (1.61× the country average).
Demographically, the Perth audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Individualism, Quality Awareness.
The typical Perth fan in Australia is balanced, around 42.9 years old, with strong Individualism tendencies and a notable affinity for Real property.
The key figures that characterise the Perth profile in Australia.
54.9% are female, 45.1% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 42.9 |
| Estimated audience size | 5,136,014 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Perth audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 46.4% |
| United Kingdom | 10.0% |
| United States | 9.0% |
The strongest cross-interests of the Perth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Manicure | Beauty & Wellness | 1.94× | ||
| 02 | Electric bicycle | Cars & Mobility | 1.94× | ||
| 03 | Škoda Auto | Cars & Mobility | 1.94× | ||
| 04 | Family car | Cars & Mobility | 1.92× | ||
| 05 | Nail salon | Beauty & Wellness | 1.92× | ||
| 06 | Ryan Gosling | Movies & TV | 1.90× | ||
| 07 | Artificial nails | Beauty & Wellness | 1.89× | ||
| 08 | AC/DC | Music & Radio | 1.89× | ||
| 09 | Photovoltaics | Home & Garden | 1.76× | ||
| 10 | Britpop | Music & Radio | 1.72× | ||
| 11 | Apple TV | Movies & TV | 1.67× | ||
| 12 | Microwave oven | Home & Garden | 1.66× | ||
| 13 | Hatchback | Cars & Mobility | 1.62× | ||
| 14 | Real property | Home & Garden | 1.61× | ||
| 15 | Used car | Cars & Mobility | 1.59× | ||
| 16 | Tesla Motors | Cars & Mobility | 1.58× | ||
| 17 | Innovation | Business & Career | 1.51× | ||
| 18 | Hyundai | Cars & Mobility | 1.51× | ||
| 19 | Vehicle insurance | Cars & Mobility | 1.51× | ||
| 20 | Google Flights | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.31× | |
| Quality Awareness | PREMIUM | 1.28× | |
| Family Orientation | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.84× | |
| Luxury Orientation | PREMIUM | 0.87× | |
| Creativity | OPEN | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Perth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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