Rascasse Audience Intelligence

Perth Audience in United States

A data profile of the people who buy, follow and care about Perth in United States — modelled from more than twelve digital signal sources. Perth has an estimated audience of 996,971 people in United States.

#308among City in United States#2138among POI in United States#1769in Travel & Leisure

The average Perth fan in United States is 41.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Heath Ledger, Brokeback Mountain, Turkish Airlines, with strongest over-indexing on Heath Ledger (18.37× the country average).

Demographically, the Perth audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Perth fan in United States is balanced, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Heath Ledger.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Perth profile in United States.

Audience size
997K
in United States
Gender
50.0%♀
50.0% male
Age
41.3
average years
Country rank
#23713
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Perth fans

50.0% are female, 50.0% are male, average age 41.3.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for Perth audience in United States
MetricValue
Female50.0%
Male50.0%
Average age41.3
Estimated audience size996,971
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Perth audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3919%
40-4921%
50+26%
Fig. 04

Worldwide distribution

9.0%

of the worldwide Perth audience comes from United States.

Worldwide audience distribution share by country for Perth
CountryShare
Australia46.4%
United Kingdom10.0%
United States9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Perth audience in United States is strongest.

Fig. 05

Top regions by affinity

Perth fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~6K2.02×
02Hawaii~7K1.74×
03Washington~30K1.64×
04Alaska~3K1.52×
05Oregon~20K1.42×
06California~100K1.35×
07Colorado~20K1.25×
08Massachusetts~20K1.24×
09Virginia~30K1.18×
10New York~70K1.17×
11Arizona~20K1.12×
12Utah~10K1.12×
13Maine~4K1.09×
14Minnesota~20K1.06×
15Montana~3K1.06×
16Illinois~30K1.03×
17Idaho~5K1.03×
18New Jersey~30K1.02×
19Vermont~2K1.01×
20New Hampshire~4K0.98×
21Nevada~9K0.97×
22Texas~80K0.96×
23Connecticut~10K0.96×
24Rhode Island~3K0.96×
25North Dakota~2K0.96×
26Florida~60K0.95×
27Tennessee~20K0.94×
28Maryland~20K0.94×
29Kansas~7K0.93×
30Wisconsin~10K0.91×
31New Mexico~5K0.91×
32South Dakota~2K0.87×
33Pennsylvania~30K0.86×
34Missouri~10K0.86×
35Iowa~7K0.85×
36Georgia~30K0.84×
37Nebraska~4K0.83×
38North Carolina~20K0.82×
39Alabama~10K0.81×
40Indiana~10K0.80×
41Michigan~20K0.79×
42South Carolina~10K0.77×
43Oklahoma~9K0.77×
44Arkansas~6K0.76×
45Delaware~2K0.76×
46Ohio~20K0.75×
47Louisiana~9K0.74×
48Kentucky~9K0.73×
49West Virginia~3K0.68×
50Mississippi~5K0.61×
Fig. 06

Affinity by region

Affinity by region — Perth, United States
0.61×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Perth audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Perth audience
#·InterestCategoryAffinity×
01Renaissance HotelsTravel & Leisure20.00×
02CitizenMTravel & Leisure20.00×
03Brokeback MountainMovies & TV18.59×
04Heath LedgerMovies & TV18.37×
05Red RoosterFood & Beverages16.74×
06Radisson HotelsTravel & Leisure16.10×
07EasyJetTravel & Leisure12.74×
08Turkish AirlinesTravel & Leisure11.78×
09El Corte InglésShopping11.70×
10LufthansaTravel & Leisure6.39×
11Steve IrwinMovies & TV6.36×
12SydneyTravel & Leisure3.72×
13Chipotle Mexican GrillFood & Beverages2.80×
14Taco BellFood & Beverages2.64×
15FedExBusiness & Career2.32×
16InnovationBusiness & Career2.11×
17Mortgage loansBusiness & Career1.87×
18AirbnbTravel & Leisure1.80×
19RadioTechnology & Electronics1.72×
20PinterestInternet & Social Media1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Perth audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Perth audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.98×
TravellingTHRILL1.45×
Community OrientationOPEN1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Perth audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.88×
CreativityOPEN0.92×
DIY MentalityTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Perth have in United States?

Perth has an estimated audience of 996,971 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Perth fans?

50.0% of Perth fans are female, 50.0% are male, with an average age of 41.3 years.

03

Which brands do Perth fans like most?

Perth fans show strongest brand affinity for Heath Ledger (18.37×), Brokeback Mountain (18.59×), and Turkish Airlines (11.78×) over the country average.

04

Where do Perth fans live in United States?

Perth fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Perth fans also like?

Beyond Perth itself, the audience over-indexes on Brokeback Mountain (18.59×), Turkish Airlines (11.78×), Taco Bell (2.64×), and Chipotle Mexican Grill (2.8×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Perth audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Perth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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