Red Rooster Audience in United States

Red Rooster logo

Red Rooster has an estimated audience of 473,474 people in United States. 54.1% are female, 45.9% are male, average age 41.3. Top regions: New York, Florida, Texas. Top brand affinities: Rooster, Black Angus Steakhouse, Texas Roadhouse, Wingstop, LongHorn Steakhouse.

The average Red Rooster fan in United States is 41.3 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, Florida, Texas. Top brand affinities include Rooster, Black Angus Steakhouse, Texas Roadhouse, with strongest over-indexing on Rooster (63.82× the country average). Demographically, the Red Rooster audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as DIY Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Demographics of Red Rooster fans

Demographic split for Red Rooster audience in United States
MetricValue
Female54.1%
Male45.9%
Average age41.3
Estimated audience size473,474

Audience persona

The typical Red Rooster fan in United States is balanced, around 41.3 years old, with strong DIY Mentality tendencies and a notable affinity for Rooster.

Top regions in United States

Top regions ranked by reach for Red Rooster in United States
RegionReachAffinity
New York53,0912.01×
Florida44,8771.4×
Texas38,3970.94×
Connecticut32,6856.88×
California26,9440.52×
Maryland19,8132.43×
Pennsylvania19,0621.2×
Wisconsin16,6762.34×
Michigan14,9351.21×
Nevada14,5793.18×
Illinois13,9490.88×
Oklahoma12,2302.33×
Louisiana11,7021.92×
Virginia8,6490.75×
South Carolina8,3141.17×
Minnesota7,3391.08×
Massachusetts6,5680.7×
Georgia6,3500.44×
New Jersey6,2560.52×
Tennessee6,1330.65×
North Carolina6,1140.43×
Ohio5,6920.39×
Colorado5,0590.68×
Indiana4,3040.5×
Montana4,1203.14×
Arizona4,0470.42×
Washington3,2250.34×
Oregon3,0750.57×
Delaware3,0622.34×
Kentucky2,8130.47×
Missouri2,6070.34×
Alabama2,2750.34×
Kansas1,6430.44×
Nebraska1,4980.63×
Washington, District of Columbia1,4150.99×
Mississippi1,2910.33×
Utah1,2420.29×
Vermont1,2041.45×
Iowa1,1760.3×
Arkansas1,1650.3×
South Dakota1,0040.92×
West Virginia8080.37×
Hawaii6520.32×
Rhode Island5880.39×
New Mexico5800.24×
New Hampshire5520.3×
Idaho4680.2×
Maine4580.27×
North Dakota2870.3×
Alaska2490.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Red Rooster audience
BrandAffinityCategory
Rooster63.82×Pets & Animals
Black Angus Steakhouse62.93×Food & Beverages
Texas Roadhouse6.71×Food & Beverages
Wingstop6.51×Food & Beverages
LongHorn Steakhouse9.13×Food & Beverages
Steak 'n Shake19.31×Food & Beverages
Morton's The Steakhouse28.91×Food & Beverages
Outback Steakhouse8.7×Food & Beverages
Free range13.63×Politics & Society
Google Photos9.96×Technology & Electronics
Olive Garden6.25×Food & Beverages
Pressure cooking13.35×Home & Garden
Croatia Airlines138.8×Travel & Leisure
Red Lobster8.5×Food & Beverages
Buffalo Wild Wings5.32×Food & Beverages
Fleming's Prime Steakhouse & Wine Bar17.43×Food & Beverages
Applebee's6.57×Food & Beverages
Lobster9.16×Food & Beverages
Wagyu14.45×Food & Beverages
Tron12.45×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Red Rooster audience
TraitClusterScore
DIY MentalityTHRILL1.57
IndulgenceJOY1.51
Family OrientationCONSERVATISM1.41
Community OrientationOPEN1.39
Price SensitivityPREMIUM1.38
Design AffinityPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Red Rooster
CountryShare
Australia68.0%
United States18.9%
United Kingdom2.3%

See Red Rooster audiences in other countries

More Fast food restaurants audiences in United States

Frequently asked questions

How many fans does Red Rooster have in United States?

Red Rooster has an estimated audience of 473,474 people in United States, concentrated in New York and Florida.

What is the gender split and age of Red Rooster fans?

54.1% of Red Rooster fans are female, 45.9% are male, with an average age of 41.3 years.

Which brands do Red Rooster fans like most?

Red Rooster fans show strongest brand affinity for Rooster (63.82×), Black Angus Steakhouse (62.93×), and Texas Roadhouse (6.71×) over the country average.

Where do Red Rooster fans live in United States?

Red Rooster fans in United States are most concentrated in New York (reach 53,091), Florida (reach 44,877), and Texas (reach 38,397). These three regions account for the largest share of the active audience.

What other brands do Red Rooster fans also like?

Beyond Red Rooster itself, the audience over-indexes on Black Angus Steakhouse (62.93×), Texas Roadhouse (6.71×), Wingstop (6.51×), and LongHorn Steakhouse (9.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Red Rooster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.