Rascasse Audience Intelligence

Red Rooster Target Market in United States

A data profile of the people who buy, follow and care about Red Rooster in United States — modelled from more than twelve digital signal sources. Red Rooster has an estimated audience of 476,595 people in United States.

#37among Fast food restaurants in United States#3866among Brand in United States#2008in Food & Beverages

The average Red Rooster fan in United States is 41.3 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, Florida, Texas.

Top brand affinities include Rooster, Black Angus Steakhouse, Texas Roadhouse, with strongest over-indexing on Rooster (63.82× the country average).

Demographically, the Red Rooster audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Indulgence, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Red Rooster fan in United States is balanced, around 41.3 years old, with strong Indulgence tendencies and a notable affinity for Rooster.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Red Rooster profile in United States.

Audience size
477K
in United States
Gender
54.1%♀
45.9% male
Age
41.3
average years
Country rank
#37704
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Red Rooster

54.1% are female, 45.9% are male, average age 41.3.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for Red Rooster audience in United States
MetricValue
Female54.1%
Male45.9%
Average age41.3
Estimated audience size476,595
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Red Rooster audience in United States
Age bracketShare%
16-1920%
20-2914%
30-3917%
40-4922%
50+27%
Fig. 04

Worldwide distribution

19.2%

of the worldwide Red Rooster audience comes from United States.

Worldwide audience distribution share by country for Red Rooster
CountryShare
Australia67.2%
United States19.2%
United Kingdom2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Red Rooster audience in United States is strongest.

Fig. 05

Top regions by affinity

Red Rooster customers by region in United States
#RegionReachAffinity×
01Connecticut~30K6.44×
02Nevada~20K3.66×
03Montana~4K3.28×
04Oklahoma~20K3.07×
05Maryland~20K2.72×
06Delaware~3K2.35×
07Wisconsin~10K1.91×
08New York~50K1.79×
09Louisiana~10K1.74×
10Vermont~1K1.48×
11Florida~40K1.32×
12Pennsylvania~20K1.20×
13Michigan~10K1.06×
14South Carolina~7K1.03×
15Texas~40K1.02×
16Minnesota~7K1.02×
17Washington, District of Columbia~1K0.98×
18South Dakota~1K0.93×
19Alaska<1K0.91×
20Illinois~10K0.85×
21Virginia~8K0.73×
22North Dakota<1K0.70×
23Massachusetts~6K0.66×
24Nebraska~2K0.64×
25Rhode Island<1K0.61×
26Tennessee~6K0.60×
27Colorado~5K0.60×
28West Virginia~1K0.59×
29Maine<1K0.58×
30Oregon~3K0.57×
31Hawaii~1K0.57×
32New Hampshire~1K0.57×
33Idaho~1K0.56×
34California~30K0.54×
35Kentucky~3K0.53×
36Kansas~2K0.53×
37New Mexico~1K0.53×
38Indiana~4K0.52×
39Mississippi~2K0.52×
40New Jersey~6K0.51×
41Ohio~7K0.50×
42Arkansas~2K0.49×
43North Carolina~7K0.48×
44Iowa~2K0.46×
45Utah~2K0.45×
46Alabama~3K0.44×
47Georgia~6K0.43×
48Arizona~4K0.43×
49Missouri~3K0.41×
50Washington~4K0.38×
Fig. 06

Affinity by region

Affinity by region — Red Rooster, United States
0.38×1.00×6.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Red Rooster audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Red Rooster audience
#·InterestCategoryAffinity×
01Croatia AirlinesTravel & Leisure138.80×
02Lone Star Steakhouse & SaloonFood & Beverages64.77×
03RoosterPets & Animals63.82×
04Black Angus SteakhouseFood & Beverages62.93×
05Morton's The SteakhouseFood & Beverages28.91×
06Steak 'n ShakeFood & Beverages19.31×
07Fleming's Prime Steakhouse & Wine BarFood & Beverages17.43×
08Free rangePolitics & Society13.63×
09Pressure cookingHome & Garden13.35×
10Google PhotosTechnology & Electronics9.96×
11Morena BaccarinMovies & TV9.94×
12LobsterFood & Beverages9.16×
13LongHorn SteakhouseFood & Beverages9.13×
14Outback SteakhouseFood & Beverages8.70×
15Red LobsterFood & Beverages8.50×
16Texas RoadhouseFood & Beverages6.71×
17Applebee'sFood & Beverages6.57×
18WingstopFood & Beverages6.51×
19Olive GardenFood & Beverages6.25×
20Buffalo Wild WingsFood & Beverages5.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Red Rooster audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Red Rooster audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.97×
SpiritualityBALANCE1.71×
Community OrientationOPEN1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Red Rooster audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.99×
Luxury OrientationPREMIUM1.03×
Pet OwnershipJOY1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Red Rooster's target market in United States?

Red Rooster's target market in United States covers an estimated 476,595 people, concentrated in New York and Florida.

02

What is the gender split and age of Red Rooster customers?

54.1% of the Red Rooster audience are female, 45.9% are male, with an average age of 41.3 years.

03

Which brands do Red Rooster fans like most?

Red Rooster fans show strongest brand affinity for Rooster (63.82×), Black Angus Steakhouse (62.93×), and Texas Roadhouse (6.71×) over the country average.

04

Where do Red Rooster fans live in United States?

Red Rooster fans in United States are most concentrated in New York (reach ~50K), Florida (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Red Rooster fans also like?

Beyond Red Rooster itself, the audience over-indexes on Black Angus Steakhouse (62.93×), Texas Roadhouse (6.71×), Wingstop (6.51×), and LongHorn Steakhouse (9.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fast food restaurants audiences in United States

See Red Rooster audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Red Rooster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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