Rooster Audience in United States

Rooster has an estimated audience of 3,361,214 people in United States. 52.8% are female, 47.2% are male, average age 43.5. Top regions: Ohio, Kentucky, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Chicken Run, Microblogging, Singer-songwriter.

The average Rooster fan in United States is 43.5 years old, balanced, and lives primarily in Ohio. The audience is concentrated in Ohio, Kentucky, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Chicken Run, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Rooster audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Rooster fans

Demographic split for Rooster audience in United States
MetricValue
Female52.8%
Male47.2%
Average age43.5
Estimated audience size3,361,214

Audience persona

The typical Rooster fan in United States is balanced, around 43.5 years old, with strong Risk Appetite tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Rooster in United States
RegionReachAffinity
Ohio1,330,36512.85×
Kentucky297,4857.06×
Texas191,1240.66×
California176,7290.48×
Florida121,2500.53×
North Carolina97,9480.97×
New York94,5280.5×
Missouri77,3011.43×
Georgia76,5500.74×
Indiana72,5041.18×
Pennsylvania60,6010.54×
Illinois56,8400.51×
Michigan51,1570.58×
Virginia48,5270.59×
Tennessee45,8580.68×
New Jersey43,5700.51×
Alabama42,4420.9×
Minnesota38,4290.8×
Mississippi37,6271.36×
Utah37,0201.23×
Colorado36,2720.68×
West Virginia33,6442.15×
Arizona32,5750.47×
Washington31,9680.47×
Oklahoma31,6040.85×
South Carolina29,7000.59×
Massachusetts29,3960.44×
Maryland26,0450.45×
Louisiana23,9100.55×
Connecticut23,2220.69×
Wisconsin22,9640.45×
Oregon21,4080.56×
Arkansas16,3900.59×
Iowa13,1290.47×
Idaho12,8730.76×
Kansas12,1600.46×
Nevada11,7720.36×
Hawaii10,3840.72×
New Mexico7,3480.44×
Nebraska6,4360.38×
Maine5,0490.42×
New Hampshire4,9200.37×
Washington, District of Columbia4,2450.42×
Montana3,7650.4×
South Dakota3,7390.48×
Rhode Island3,4500.32×
Delaware2,9310.32×
Alaska2,5670.36×
North Dakota2,5110.36×
Wyoming2,4850.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rooster audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Chicken Run54.21×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Horoscope9.58×Health
Red Rooster43.99×Food & Beverages
Property insurance17.17×Home & Garden
Pet insurance14.96×Pets & Animals
Day trading9.33×Business & Career
Whole grain11.45×Food & Beverages
Indianapolis Motor Speedway10.21×Sports
Charles, Prince of Wales18.87×Politics & Society
Critical illness insurance13.76×Business & Career
Wawa Inc.3.94×Shopping
Tractor Supply Company4.5×Shopping
Home inspection12.19×Home & Garden
Blended whiskey7.89×Food & Beverages
Livestock2.53×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rooster audience
TraitClusterScore
Risk AppetiteTHRILL1.97
ExtroversionTHRILL1.59
PatriotismCONSERVATISM1.35
DIY MentalityTHRILL1.34
Community OrientationOPEN1.23
Family OrientationCONSERVATISM1.18

Worldwide distribution

Worldwide audience distribution share by country for Rooster
CountryShare
United States32.6%
Brazil9.1%
United Kingdom5.8%

See Rooster audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Rooster have in United States?

Rooster has an estimated audience of 3,361,214 people in United States, concentrated in Ohio and Kentucky.

What is the gender split and age of Rooster fans?

52.8% of Rooster fans are female, 47.2% are male, with an average age of 43.5 years.

Which brands do Rooster fans like most?

Rooster fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Chicken Run (54.21×) over the country average.

Where do Rooster fans live in United States?

Rooster fans in United States are most concentrated in Ohio (reach 1,330,365), Kentucky (reach 297,485), and Texas (reach 191,124). These three regions account for the largest share of the active audience.

What other brands do Rooster fans also like?

Beyond Rooster itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Chicken Run (54.21×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rooster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.