Rascasse Audience Intelligence

Rooster Audience in United States

A data profile of the people who buy, follow and care about Rooster in United States — modelled from more than twelve digital signal sources. Rooster has an estimated audience of 3,361,214 people in United States.

#4779among Topic in United States#202in Pets & Animals

The average Rooster fan in United States is 43.5 years old, balanced, and lives primarily in Ohio.

The audience is concentrated in Ohio, Kentucky, California.

Top brand affinities include Chicken Run, Red Rooster, Mongolia, with strongest over-indexing on Chicken Run (46.34× the country average).

Demographically, the Rooster audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rooster fan in United States is balanced, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Chicken Run.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rooster profile in United States.

Audience size
3.4M
in United States
Gender
52.8%♀
47.2% male
Age
43.5
average years
Country rank
#9348
Topic in United States
Fig. 01

Search interest · 12-month trend

+74%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rooster fans

52.8% are female, 47.2% are male, average age 43.5.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Rooster audience in United States
MetricValue
Female52.8%
Male47.2%
Average age43.5
Estimated audience size3,361,214
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Rooster audience in United States
Age bracketShare%
16-1913%
20-2914%
30-3918%
40-4923%
50+31%
Fig. 04

Worldwide distribution

32.6%

of the worldwide Rooster audience comes from United States.

Worldwide audience distribution share by country for Rooster
CountryShare
United States32.6%
Brazil9.1%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rooster audience in United States is strongest.

Fig. 05

Top regions by affinity

Rooster fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~1.5M12.67×
02Kentucky~300K6.83×
03West Virginia~30K2.14×
04Missouri~90K1.70×
05Indiana~70K1.13×
06Utah~30K1.12×
07Mississippi~30K1.12×
08North Carolina~90K0.87×
09Minnesota~40K0.84×
10Colorado~40K0.81×
11Oklahoma~30K0.79×
12Alabama~40K0.78×
13Idaho~10K0.74×
14Hawaii~10K0.74×
15Connecticut~20K0.73×
16Georgia~70K0.67×
17Virginia~50K0.62×
18Tennessee~40K0.62×
19Texas~200K0.61×
20Michigan~50K0.58×
21Pennsylvania~60K0.57×
22Oregon~20K0.57×
23Arkansas~20K0.56×
24South Dakota~4K0.56×
25New York~100K0.55×
26Illinois~60K0.55×
27Massachusetts~40K0.55×
28South Carolina~30K0.55×
29Vermont~3K0.55×
30New Jersey~50K0.53×
31Maine~6K0.53×
32Louisiana~20K0.52×
33Iowa~10K0.52×
34Florida~100K0.51×
35Kansas~10K0.51×
36California~200K0.50×
37Washington~30K0.50×
38New Hampshire~7K0.50×
39Washington, District of Columbia~5K0.50×
40Arizona~30K0.49×
41Wisconsin~20K0.49×
42Montana~5K0.49×
43Alaska~3K0.48×
44Maryland~30K0.47×
45Rhode Island~5K0.47×
46North Dakota~3K0.47×
47New Mexico~8K0.45×
48Nebraska~7K0.44×
49Delaware~4K0.44×
50Nevada~10K0.38×
Fig. 06

Affinity by region

Affinity by region — Rooster, United States
0.38×1.00×12.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rooster audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rooster audience
#·InterestCategoryAffinity×
01Red RoosterFood & Beverages63.82×
02Chicken RunMovies & TV46.34×
03PuppetryKids & Family10.22×
04MongoliaTravel & Leisure7.46×
05The Devil Wears Prada (film)Movies & TV5.88×
06John TravoltaMovies & TV4.65×
07SheetzCars & Mobility3.62×
08Tractor Supply CompanyShopping3.31×
09Obsessed (2009 film)Movies & TV3.28×
10Non-alcoholic beverageFood & Beverages3.18×
11Wawa Inc.Shopping2.89×
12Microwave ovenHome & Garden2.86×
13LivestockPets & Animals2.74×
14Drudge ReportSports2.63×
15Hardware storeHome & Garden2.27×
16Ace HardwareHome & Garden2.08×
17DonationBusiness & Career1.99×
18MenardsHome & Garden1.75×
19FlowerHome & Garden1.55×
20Hobby LobbyHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rooster audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rooster audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.74×
Community OrientationOPEN1.47×
ExtroversionTHRILL1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rooster audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
Social Media UsageJOY0.86×
Design AffinityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rooster have in United States?

Rooster has an estimated audience of 3,361,214 people in United States, concentrated in Ohio and Kentucky.

02

What is the gender split and age of Rooster fans?

52.8% of Rooster fans are female, 47.2% are male, with an average age of 43.5 years.

03

Which brands do Rooster fans like most?

Rooster fans show strongest brand affinity for Chicken Run (46.34×), Red Rooster (63.82×), and Mongolia (7.46×) over the country average.

04

Where do Rooster fans live in United States?

Rooster fans in United States are most concentrated in Ohio (reach ~1.5M), Kentucky (reach ~300K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Rooster fans also like?

Beyond Rooster itself, the audience over-indexes on Red Rooster (63.82×), Mongolia (7.46×), Livestock (2.74×), and Wawa Inc. (2.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Rooster audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rooster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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