Rooster Audience in United States

Rooster logo

Rooster has an estimated audience of 3,361,214 people in United States. 52.8% are female, 47.2% are male, average age 43.5. Top regions: Ohio, Kentucky, Texas. Top brand affinities: Israel, Pillow, Nationality, KennyS, Jeep Wagoneer.

The average Rooster fan in United States is 43.5 years old, balanced, and lives primarily in Ohio. The audience is concentrated in Ohio, Kentucky, Texas. Top brand affinities include Israel, Pillow, Nationality, with strongest over-indexing on Israel (1.99× the country average). Demographically, the Rooster audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Rooster fans

Demographic split for Rooster audience in United States
MetricValue
Female52.8%
Male47.2%
Average age43.5
Estimated audience size3,361,214

Audience persona

The typical Rooster fan in United States is balanced, around 43.5 years old, with strong Risk Appetite tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Rooster in United States
RegionReachAffinity
Ohio1,330,36512.85×
Kentucky297,4857.06×
Texas191,1240.66×
California176,7290.48×
Florida121,2500.53×
North Carolina97,9480.97×
New York94,5280.5×
Missouri77,3011.43×
Georgia76,5500.74×
Indiana72,5041.18×
Pennsylvania60,6010.54×
Illinois56,8400.51×
Michigan51,1570.58×
Virginia48,5270.59×
Tennessee45,8580.68×
New Jersey43,5700.51×
Alabama42,4420.9×
Minnesota38,4290.8×
Mississippi37,6271.36×
Utah37,0201.23×
Colorado36,2720.68×
West Virginia33,6442.15×
Arizona32,5750.47×
Washington31,9680.47×
Oklahoma31,6040.85×
South Carolina29,7000.59×
Massachusetts29,3960.44×
Maryland26,0450.45×
Louisiana23,9100.55×
Connecticut23,2220.69×
Wisconsin22,9640.45×
Oregon21,4080.56×
Arkansas16,3900.59×
Iowa13,1290.47×
Idaho12,8730.76×
Kansas12,1600.46×
Nevada11,7720.36×
Hawaii10,3840.72×
New Mexico7,3480.44×
Nebraska6,4360.38×
Maine5,0490.42×
New Hampshire4,9200.37×
Washington, District of Columbia4,2450.42×
Montana3,7650.4×
South Dakota3,7390.48×
Rhode Island3,4500.32×
Delaware2,9310.32×
Alaska2,5670.36×
North Dakota2,5110.36×
Wyoming2,4850.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rooster audience
BrandAffinityCategory
Israel1.99×Travel & Leisure
Pillow1.96×Home & Garden
Nationality1.72×Politics & Society
KennyS8.25×Sports
Jeep Wagoneer3.24×Cars & Mobility
Sinaloa1.9×Travel & Leisure
Home staging2.7×Home & Garden
Isla Holbox11.01×Travel & Leisure
Hebe2.64×Home & Garden
Gender-neutral language2.53×Politics & Society
Keeper (password manager)2.02×Technology & Electronics
This Is Spinal Tap2.57×Movies & TV
ESignal17.17×Technology & Electronics
Corona (band)1.75×Music & Radio
Infiniti QX565.25×Cars & Mobility
Keene, New Hampshire5.87×Travel & Leisure
Insulin index4.05×Health
REC TEC Grills5.31×Sports
Tech News2.59×Technology & Electronics
Kodiak, Alaska2.27×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rooster audience
TraitClusterScore
Risk AppetiteTHRILL1.97
ExtroversionTHRILL1.59
PatriotismCONSERVATISM1.35
DIY MentalityTHRILL1.34
Community OrientationOPEN1.23
Family OrientationCONSERVATISM1.18

Worldwide distribution

Worldwide audience distribution share by country for Rooster
CountryShare
United States32.6%
Brazil9.1%
United Kingdom5.8%

See Rooster audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Rooster have in United States?

Rooster has an estimated audience of 3,361,214 people in United States, concentrated in Ohio and Kentucky.

What is the gender split and age of Rooster fans?

52.8% of Rooster fans are female, 47.2% are male, with an average age of 43.5 years.

Which brands do Rooster fans like most?

Rooster fans show strongest brand affinity for Israel (1.99×), Pillow (1.96×), and Nationality (1.72×) over the country average.

Where do Rooster fans live in United States?

Rooster fans in United States are most concentrated in Ohio (reach 1,330,365), Kentucky (reach 297,485), and Texas (reach 191,124). These three regions account for the largest share of the active audience.

What other brands do Rooster fans also like?

Beyond Rooster itself, the audience over-indexes on Pillow (1.96×), Nationality (1.72×), KennyS (8.25×), and Jeep Wagoneer (3.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rooster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.