A data profile of the people who buy, follow and care about Adelaide in Australia — modelled from more than twelve digital signal sources. Adelaide has an estimated audience of 5,993,916 people in Australia.
Adelaide has an estimated audience of 5,993,916 people in Australia. 54.4% are female, 45.6% are male, average age 43.6. Top brand affinities: Real property, Innovation, Tabloid (newspaper format), Microwave oven, Hypermarket.
Top brand affinities include Real property, Innovation, Tabloid (newspaper format), with strongest over-indexing on Real property (1.68× the country average).
Demographically, the Adelaide audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Adelaide fan in Australia is balanced, around 43.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Real property.
The key figures that characterise the Adelaide profile in Australia.
54.4% are female, 45.6% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 43.6 |
| Estimated audience size | 5,993,916 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 32% |
of the worldwide Adelaide audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 46.5% |
| United States | 11.7% |
| United Kingdom | 5.4% |
The strongest cross-interests of the Adelaide audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hypermarket | Shopping | 2.15× | ||
| 02 | Single-family detached home | Home & Garden | 2.15× | ||
| 03 | Ryan Gosling | Movies & TV | 2.00× | ||
| 04 | Manchester City F.C. | Sports | 1.92× | ||
| 05 | Microwave oven | Home & Garden | 1.89× | ||
| 06 | Employment agency | Business & Career | 1.78× | ||
| 07 | Non-alcoholic beverage | Food & Beverages | 1.70× | ||
| 08 | Real property | Home & Garden | 1.68× | ||
| 09 | Malaysia Airlines | Travel & Leisure | 1.66× | ||
| 10 | Innovation | Business & Career | 1.65× | ||
| 11 | Cappuccino | Food & Beverages | 1.63× | ||
| 12 | Anne Hathaway | Movies & TV | 1.59× | ||
| 13 | Apple TV | Movies & TV | 1.57× | ||
| 14 | Pay television | Movies & TV | 1.57× | ||
| 15 | Virtual reality | Technology & Electronics | 1.55× | ||
| 16 | Convenience store | Food & Beverages | 1.55× | ||
| 17 | Blanket | Home & Garden | 1.51× | ||
| 18 | Savers | Shopping | 1.51× | ||
| 19 | Tabloid (newspaper format) | Literature | 1.50× | ||
| 20 | Bored Panda | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.44× | |
| Individualism | JOY | 1.23× | |
| Indulgence | JOY | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.79× | |
| Travelling | THRILL | 0.82× | |
| Need for Security | CONSERVATISM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Adelaide. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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