Rascasse Audience Intelligence

Adelaide Audience in United States

A data profile of the people who buy, follow and care about Adelaide in United States — modelled from more than twelve digital signal sources. Adelaide has an estimated audience of 1,512,244 people in United States.

#251among City in United States#1463among POI in United States#1345in Travel & Leisure

The average Adelaide fan in United States is 41.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Liebherr, Hyatt, Turkish Airlines, with strongest over-indexing on Liebherr (131.68× the country average).

Demographically, the Adelaide audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Adelaide fan in United States is balanced, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Liebherr.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Adelaide profile in United States.

Audience size
1.5M
in United States
Gender
51.5%♀
48.5% male
Age
41.2
average years
Country rank
#17649
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Adelaide fans

51.5% are female, 48.5% are male, average age 41.2.

Fig. 02

Gender split

51.5%
Female
48.5%
Male
Demographic split for Adelaide audience in United States
MetricValue
Female51.5%
Male48.5%
Average age41.2
Estimated audience size1,512,244
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Adelaide audience in United States
Age bracketShare%
16-1916%
20-2920%
30-3918%
40-4920%
50+27%
Fig. 04

Worldwide distribution

11.7%

of the worldwide Adelaide audience comes from United States.

Worldwide audience distribution share by country for Adelaide
CountryShare
Australia46.5%
United States11.7%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Adelaide audience in United States is strongest.

Fig. 05

Top regions by affinity

Adelaide fans by region: top regions in United States
#RegionReachAffinity×
01Utah~60K4.52×
02Washington, District of Columbia~8K1.73×
03Washington~50K1.57×
04Hawaii~9K1.43×
05Colorado~30K1.39×
06Oregon~20K1.35×
07California~200K1.31×
08New Jersey~50K1.23×
09Massachusetts~40K1.20×
10New York~100K1.16×
11Virginia~40K1.11×
12Vermont~3K1.10×
13Maine~6K1.07×
14Montana~4K1.03×
15Arizona~30K1.00×
16New Hampshire~6K1.00×
17Alaska~3K0.99×
18Idaho~7K0.98×
19Illinois~50K0.96×
20Minnesota~20K0.95×
21Connecticut~10K0.95×
22Texas~100K0.93×
23Maryland~20K0.91×
24Kansas~10K0.91×
25Rhode Island~4K0.90×
26Florida~90K0.89×
27North Carolina~40K0.89×
28Nevada~10K0.88×
29Wisconsin~20K0.87×
30Missouri~20K0.85×
31New Mexico~6K0.85×
32Pennsylvania~40K0.84×
33Georgia~40K0.84×
34North Dakota~3K0.83×
35Nebraska~6K0.82×
36South Dakota~3K0.82×
37Ohio~40K0.80×
38Tennessee~20K0.79×
39Alabama~20K0.79×
40Iowa~10K0.79×
41Michigan~30K0.77×
42South Carolina~20K0.77×
43Oklahoma~10K0.76×
44Delaware~3K0.76×
45Indiana~20K0.75×
46Arkansas~9K0.75×
47West Virginia~5K0.72×
48Kentucky~10K0.69×
49Louisiana~10K0.66×
50Mississippi~8K0.64×
Fig. 06

Affinity by region

Affinity by region — Adelaide, United States
0.64×1.00×4.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Adelaide audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Adelaide audience
#·InterestCategoryAffinity×
01LiebherrCars & Mobility131.68×
02BarbourFashion & Accessoires11.11×
03Katie PriceFashion & Accessoires10.68×
04Turkish AirlinesTravel & Leisure9.97×
05HyattTravel & Leisure9.49×
06SloveniaTravel & Leisure6.92×
07The WireMovies & TV5.15×
08Marriott Hotels & ResortsTravel & Leisure4.55×
09Weather forecastingHome & Garden3.21×
10SydneyTravel & Leisure2.78×
11FedExBusiness & Career2.75×
12Solar energyHome & Garden2.71×
13Renewable energyBusiness & Career2.51×
14InnovationBusiness & Career2.01×
15CBS SportsMovies & TV2.00×
16Mortgage loansBusiness & Career1.88×
17CanadaTravel & Leisure1.82×
18Mixed martial artsSports1.78×
19SubwayFood & Beverages1.76×
20Pizza HutFood & Beverages1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Adelaide audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Adelaide audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.50×
Convenience OrientationPREMIUM1.45×
Quality AwarenessPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Adelaide audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.82×
DIY MentalityTHRILL0.84×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Adelaide have in United States?

Adelaide has an estimated audience of 1,512,244 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Adelaide fans?

51.5% of Adelaide fans are female, 48.5% are male, with an average age of 41.2 years.

03

Which brands do Adelaide fans like most?

Adelaide fans show strongest brand affinity for Liebherr (131.68×), Hyatt (9.49×), and Turkish Airlines (9.97×) over the country average.

04

Where do Adelaide fans live in United States?

Adelaide fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Adelaide fans also like?

Beyond Adelaide itself, the audience over-indexes on Hyatt (9.49×), Turkish Airlines (9.97×), Barbour (11.11×), and FedEx (2.75×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Adelaide audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Adelaide. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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