A data profile of the people who buy, follow and care about Western Australia in Australia — modelled from more than twelve digital signal sources. Western Australia has an estimated audience of 3,943,565 people in Australia.
Western Australia has an estimated audience of 3,943,565 people in Australia. 55.0% are female, 45.0% are male, average age 40.5. Top brand affinities: Public security.
Top brand affinities include Public security, with strongest over-indexing on Public security (1.55× the country average).
Demographically, the Western Australia audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Spirituality, Convenience Orientation.
The typical Western Australia fan in Australia is balanced, around 40.5 years old, with strong Spirituality tendencies and a notable affinity for Public security.
The key figures that characterise the Western Australia profile in Australia.
55.0% are female, 45.0% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 40.5 |
| Estimated audience size | 3,943,565 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Western Australia audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 53.2% |
| United Kingdom | 10.6% |
| United States | 9.9% |
The strongest cross-interests of the Western Australia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Public security | Politics & Society | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.02× | |
| Convenience Orientation | PREMIUM | 1.02× | |
| Design Affinity | PREMIUM | 0.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.59× | |
| Design Affinity | PREMIUM | 0.81× | |
| Spirituality | BALANCE | 1.02× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Western Australia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.