Western Australia Audience in United States

Western Australia logo

Western Australia has an estimated audience of 732,196 people in United States. 50.0% are female, 50.0% are male, average age 36.7. Top regions: California, Texas, Florida. Top brand affinities: Minnesota, Justice, Sinaloa, JTV (Indonesia), Mackenzie Foy.

The average Western Australia fan in United States is 36.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Minnesota, Justice, Sinaloa, with strongest over-indexing on Minnesota (1.93× the country average). Demographically, the Western Australia audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Career Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Western Australia fans

Demographic split for Western Australia audience in United States
MetricValue
Female50.0%
Male50.0%
Average age36.7
Estimated audience size732,196

Audience persona

The typical Western Australia fan in United States is balanced, around 36.7 years old, with strong Career Orientation tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Western Australia in United States
RegionReachAffinity
California105,5401.31×
Texas65,4611.04×
Florida50,9831.03×
New York49,1931.2×
Washington26,7441.82×
Illinois23,5640.97×
Pennsylvania21,6740.88×
Georgia21,6020.96×
Virginia20,9111.17×
North Carolina19,7640.9×
Ohio18,4370.82×
Massachusetts18,2801.27×
New Jersey17,4190.94×
Michigan15,1690.79×
Colorado14,3281.24×
Arizona13,8060.92×
Oregon12,9641.54×
Tennessee12,1060.82×
Maryland11,2640.89×
Minnesota10,8901.04×
Indiana10,5980.79×
Missouri10,0940.86×
Wisconsin9,3430.85×
South Carolina8,5940.78×
Utah7,9611.21×
Connecticut7,1480.97×
Kentucky7,0240.77×
Hawaii6,7092.13×
Louisiana6,4160.68×
Nevada6,2360.88×
Oklahoma6,0030.74×
Alabama5,7180.56×
Kansas5,5030.95×
Iowa5,5020.91×
Arkansas4,2280.7×
Idaho3,9211.07×
Washington, District of Columbia3,8151.73×
Mississippi3,4550.57×
New Mexico3,3060.9×
New Hampshire3,2381.12×
Nebraska3,2210.88×
Maine3,0741.17×
West Virginia2,5980.76×
Rhode Island2,4201.04×
Montana2,2601.11×
Alaska1,9611.25×
Delaware1,3550.67×
Vermont1,2400.96×
South Dakota1,1970.71×
Wyoming1,1281.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Western Australia audience
BrandAffinityCategory
Minnesota1.93×Travel & Leisure
Justice1.7×Politics & Society
Sinaloa1.73×Travel & Leisure
JTV (Indonesia)1.97×
Mackenzie Foy2.82×Fashion & Accessoires
Sailor1.6×Travel & Leisure
Dental hygienist2.03×Health
Penn & Teller2.36×Movies & TV
Tuscany1.74×Travel & Leisure
Google Wallet1.67×Technology & Electronics
War on Terror1.73×Politics & Society
Cacique2.15×Food & Beverages
Food quality2.48×Food & Beverages
Better Off Dead (film)1.96×Movies & TV
Jonathan Davis1.66×Music & Radio
Parma2.03×Travel & Leisure
Cachorros1.9×Pets & Animals
Mad About You1.8×Movies & TV
Gary Clark, Jr.1.71×Music & Radio
Ural Mountains1.56×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Western Australia audience
TraitClusterScore
Career OrientationPOWER2.27
Community OrientationOPEN1.8
TravellingTHRILL1.64
DIY MentalityTHRILL1.63
IndividualismJOY1.62
Quality AwarenessPREMIUM1.52

Worldwide distribution

Worldwide audience distribution share by country for Western Australia
CountryShare
Australia53.2%
United Kingdom10.6%
United States9.9%

See Western Australia audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Western Australia have in United States?

Western Australia has an estimated audience of 732,196 people in United States, concentrated in California and Texas.

What is the gender split and age of Western Australia fans?

50.0% of Western Australia fans are female, 50.0% are male, with an average age of 36.7 years.

Which brands do Western Australia fans like most?

Western Australia fans show strongest brand affinity for Minnesota (1.93×), Justice (1.7×), and Sinaloa (1.73×) over the country average.

Where do Western Australia fans live in United States?

Western Australia fans in United States are most concentrated in California (reach 105,540), Texas (reach 65,461), and Florida (reach 50,983). These three regions account for the largest share of the active audience.

What other brands do Western Australia fans also like?

Beyond Western Australia itself, the audience over-indexes on Justice (1.7×), Sinaloa (1.73×), JTV (Indonesia) (1.97×), and Mackenzie Foy (2.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Western Australia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.