Rascasse Audience Intelligence

Western Australia Audience in United States

A data profile of the people who buy, follow and care about Western Australia in United States — modelled from more than twelve digital signal sources. Western Australia has an estimated audience of 732,196 people in United States.

#2782among POI in United States#2234in Travel & Leisure

The average Western Australia fan in United States is 36.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Non-alcoholic beverage, Rail transport, Britney Spears, with strongest over-indexing on Non-alcoholic beverage (3.62× the country average).

Demographically, the Western Australia audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Western Australia fan in United States is balanced, around 36.7 years old, with strong Career Orientation tendencies and a notable affinity for Non-alcoholic beverage.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Western Australia profile in United States.

Audience size
732K
in United States
Gender
50.0%♀
50.0% male
Age
36.7
average years
Country rank
#29086
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Western Australia fans

50.0% are female, 50.0% are male, average age 36.7.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for Western Australia audience in United States
MetricValue
Female50.0%
Male50.0%
Average age36.7
Estimated audience size732,196
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Western Australia audience in United States
Age bracketShare%
16-1924%
20-2923%
30-3920%
40-4920%
50+14%
Fig. 04

Worldwide distribution

9.9%

of the worldwide Western Australia audience comes from United States.

Worldwide audience distribution share by country for Western Australia
CountryShare
Australia53.2%
United Kingdom10.6%
United States9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Western Australia audience in United States is strongest.

Fig. 05

Top regions by affinity

Western Australia fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~5K1.65×
02Washington~20K1.61×
03Washington, District of Columbia~3K1.38×
04Oregon~10K1.35×
05Alaska~2K1.23×
06California~90K1.17×
07Montana~2K1.17×
08Massachusetts~20K1.14×
09Colorado~10K1.13×
10Utah~7K1.12×
11Georgia~30K1.11×
12Maine~3K1.11×
13Virginia~20K1.10×
14Idaho~4K1.08×
15New York~40K1.06×
16Vermont~1K1.05×
17Kansas~6K1.04×
18New Hampshire~3K1.04×
19Rhode Island~2K1.01×
20Minnesota~10K0.99×
21Texas~60K0.98×
22Connecticut~7K0.97×
23New Mexico~3K0.95×
24South Dakota~2K0.95×
25Florida~50K0.94×
26South Carolina~10K0.94×
27Missouri~10K0.93×
28Iowa~6K0.93×
29Nebraska~3K0.93×
30North Dakota~1K0.93×
31Illinois~20K0.92×
32New Jersey~20K0.92×
33Arizona~10K0.92×
34Nevada~6K0.92×
35West Virginia~3K0.91×
36Maryland~10K0.90×
37Oklahoma~7K0.90×
38Delaware~2K0.90×
39Indiana~10K0.89×
40North Carolina~20K0.88×
41Pennsylvania~20K0.87×
42Kentucky~8K0.87×
43Arkansas~5K0.87×
44Tennessee~10K0.86×
45Wisconsin~9K0.86×
46Ohio~20K0.82×
47Mississippi~5K0.82×
48Michigan~20K0.81×
49Louisiana~8K0.80×
50Alabama~8K0.75×
Fig. 06

Affinity by region

Affinity by region — Western Australia, United States
0.75×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Western Australia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Western Australia audience
#·InterestCategoryAffinity×
01Best WesternTravel & Leisure4.36×
02Non-alcoholic beverageFood & Beverages3.62×
03Tom HardyMovies & TV3.55×
04Ryan GoslingMovies & TV3.08×
05Rail transportTravel & Leisure2.70×
06Private equityBusiness & Career2.62×
07Employment agencyBusiness & Career2.55×
08FanaticsFashion & Accessoires2.43×
09Career developmentBusiness & Career2.25×
10Britney SpearsMusic & Radio2.05×
11Hardware storeHome & Garden1.98×
12Public transportCars & Mobility1.95×
13Discount TireShopping1.86×
14Atlanta BravesSports1.83×
15Charitable organizationPolitics & Society1.82×
16Detroit TigersSports1.74×
17Online newspaperNews1.73×
18Internet celebrityInternet & Social Media1.70×
19PharmacyBusiness & Career1.59×
20ZooKids & Family1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Western Australia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Western Australia audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.43×
Community OrientationOPEN1.82×
IndividualismJOY1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Western Australia audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.36×
Social Media UsageJOY0.62×
Luxury OrientationPREMIUM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Western Australia have in United States?

Western Australia has an estimated audience of 732,196 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Western Australia fans?

50.0% of Western Australia fans are female, 50.0% are male, with an average age of 36.7 years.

03

Which brands do Western Australia fans like most?

Western Australia fans show strongest brand affinity for Non-alcoholic beverage (3.62×), Rail transport (2.7×), and Britney Spears (2.05×) over the country average.

04

Where do Western Australia fans live in United States?

Western Australia fans in United States are most concentrated in California (reach ~90K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Western Australia fans also like?

Beyond Western Australia itself, the audience over-indexes on Rail transport (2.7×), Britney Spears (2.05×), Hardware store (1.98×), and Career development (2.25×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Western Australia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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