A data profile of the people who buy, follow and care about South Australia in Australia — modelled from more than twelve digital signal sources. South Australia has an estimated audience of 4,241,814 people in Australia.
South Australia has an estimated audience of 4,241,814 people in Australia. 55.6% are female, 44.4% are male, average age 40.4. Top brand affinities: Radio, Wikipedia, Nicole Kidman, Margot Robbie, Sabrina Carpenter.
Top brand affinities include Radio, Wikipedia, Nicole Kidman, with strongest over-indexing on Radio (1.55× the country average).
Demographically, the South Australia audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Individualism, Convenience Orientation.
The typical South Australia fan in Australia is more female, around 40.4 years old, with strong Individualism tendencies and a notable affinity for Radio.
The key figures that characterise the South Australia profile in Australia.
55.6% are female, 44.4% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 40.4 |
| Estimated audience size | 4,241,814 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide South Australia audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 54.8% |
| United States | 8.5% |
| South Korea | 6.2% |
The strongest cross-interests of the South Australia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 1.74× | ||
| 02 | Nicole Kidman | Movies & TV | 1.74× | ||
| 03 | Scarlett Johansson | Movies & TV | 1.74× | ||
| 04 | Jim Carrey | Movies & TV | 1.74× | ||
| 05 | Antique car | Cars & Mobility | 1.74× | ||
| 06 | Demi Moore | Movies & TV | 1.74× | ||
| 07 | Jason Momoa | Movies & TV | 1.74× | ||
| 08 | Kate Hudson | Movies & TV | 1.74× | ||
| 09 | Alexandra Daddario | Movies & TV | 1.74× | ||
| 10 | Megan Fox | Movies & TV | 1.74× | ||
| 11 | Matt Damon | Movies & TV | 1.74× | ||
| 12 | Rallying | Sports | 1.74× | ||
| 13 | Sabrina Carpenter | Music & Radio | 1.70× | ||
| 14 | Jason Bateman | Movies & TV | 1.70× | ||
| 15 | Carcare | Cars & Mobility | 1.70× | ||
| 16 | Emily Blunt | Movies & TV | 1.70× | ||
| 17 | Margot Robbie | Movies & TV | 1.66× | ||
| 18 | Radio | Technology & Electronics | 1.55× | ||
| 19 | Matthew McConaughey | Movies & TV | 1.54× | ||
| 20 | Bruce Willis | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.17× | |
| Convenience Orientation | PREMIUM | 1.17× | |
| Need for Security | CONSERVATISM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.80× | |
| Creativity | OPEN | 0.81× | |
| Luxury Orientation | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for South Australia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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