Rascasse Audience Intelligence

South Australia Audience in United States

A data profile of the people who buy, follow and care about South Australia in United States — modelled from more than twelve digital signal sources. South Australia has an estimated audience of 654,294 people in United States.

#3075among POI in United States#2430in Travel & Leisure

The average South Australia fan in United States is 40.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Microwave oven, Non-alcoholic beverage, Mineral water, with strongest over-indexing on Microwave oven (2.94× the country average).

Demographically, the South Australia audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Travelling, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical South Australia fan in United States is more female, around 40.4 years old, with strong Travelling tendencies and a notable affinity for Microwave oven.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the South Australia profile in United States.

Audience size
654K
in United States
Gender
57.0%♀
43.0% male
Age
40.4
average years
Country rank
#31137
POI in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of South Australia fans

57.0% are female, 43.0% are male, average age 40.4.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for South Australia audience in United States
MetricValue
Female57.0%
Male43.0%
Average age40.4
Estimated audience size654,294
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the South Australia audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3919%
40-4924%
50+22%
Fig. 04

Worldwide distribution

8.5%

of the worldwide South Australia audience comes from United States.

Worldwide audience distribution share by country for South Australia
CountryShare
Australia54.8%
United States8.5%
South Korea6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the South Australia audience in United States is strongest.

Fig. 05

Top regions by affinity

South Australia fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K1.40×
02Washington~20K1.33×
03Georgia~20K1.24×
04Oregon~9K1.22×
05California~80K1.17×
06Virginia~20K1.16×
07Alaska~2K1.15×
08Hawaii~3K1.13×
09Massachusetts~10K1.12×
10Texas~60K1.05×
11Kansas~5K1.05×
12New York~40K1.04×
13Colorado~10K1.04×
14Utah~6K1.03×
15Vermont~1K1.03×
16Idaho~3K1.01×
17New Mexico~3K1.01×
18Montana~2K1.01×
19North Dakota~1K1.01×
20South Carolina~10K1.00×
21Maine~2K1.00×
22Connecticut~6K0.99×
23Delaware~2K0.98×
24South Dakota~1K0.98×
25Minnesota~9K0.97×
26Kentucky~8K0.97×
27Nebraska~3K0.97×
28Rhode Island~2K0.97×
29Maryland~10K0.96×
30New Hampshire~2K0.96×
31Illinois~20K0.95×
32New Jersey~20K0.95×
33Arizona~10K0.95×
34Indiana~10K0.95×
35Oklahoma~7K0.95×
36West Virginia~3K0.94×
37North Carolina~20K0.93×
38Missouri~10K0.93×
39Iowa~5K0.93×
40Wisconsin~9K0.92×
41Nevada~6K0.92×
42Florida~40K0.90×
43Pennsylvania~20K0.89×
44Arkansas~5K0.89×
45Mississippi~5K0.89×
46Louisiana~7K0.88×
47Alabama~8K0.87×
48Tennessee~10K0.86×
49Michigan~10K0.85×
50Ohio~20K0.84×
Fig. 06

Affinity by region

Affinity by region — South Australia, United States
0.84×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the South Australia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for South Australia audience
#·InterestCategoryAffinity×
01Baking powderFood & Beverages4.63×
02Mineral waterFood & Beverages3.67×
03Non-alcoholic beverageFood & Beverages3.23×
04Microwave ovenHome & Garden2.94×
05Minnesota WildSports2.76×
06CappuccinoFood & Beverages2.58×
07FertilizerHome & Garden2.51×
08Anne HathawayMovies & TV2.43×
09FanaticsFashion & Accessoires2.19×
10Rail transportTravel & Leisure2.11×
11InnovationBusiness & Career1.99×
12Tabloid (newspaper format)Literature1.94×
13Britney SpearsMusic & Radio1.85×
14Renewable energyBusiness & Career1.76×
15Sustainable energyHome & Garden1.74×
16Charitable organizationPolitics & Society1.64×
17Detroit TigersSports1.64×
18ZooKids & Family1.59×
19Apple TVMovies & TV1.56×
20United Parcel ServiceBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the South Australia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by South Australia audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.78×
Community OrientationOPEN1.64×
Career OrientationPOWER1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by South Australia audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.63×
Social Media UsageJOY0.74×
IndulgenceJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does South Australia have in United States?

South Australia has an estimated audience of 654,294 people in United States, concentrated in California and Texas.

02

What is the gender split and age of South Australia fans?

57.0% of South Australia fans are female, 43.0% are male, with an average age of 40.4 years.

03

Which brands do South Australia fans like most?

South Australia fans show strongest brand affinity for Microwave oven (2.94×), Non-alcoholic beverage (3.23×), and Mineral water (3.67×) over the country average.

04

Where do South Australia fans live in United States?

South Australia fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do South Australia fans also like?

Beyond South Australia itself, the audience over-indexes on Non-alcoholic beverage (3.23×), Mineral water (3.67×), Innovation (1.99×), and Britney Spears (1.85×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for South Australia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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