A data profile of the people who buy, follow and care about Online community in Australia — modelled from more than twelve digital signal sources. Online community has an estimated audience of 2,238,136 people in Australia.
Online community has an estimated audience of 2,238,136 people in Australia. 61.8% are female, 38.2% are male, average age 47.5. Top brand affinities: Australia Post, Wikipedia, Innovation, Card games, Internet celebrity.
Top brand affinities include Australia Post, Wikipedia, Innovation, with strongest over-indexing on Australia Post (2.69× the country average).
Demographically, the Online community audience skews more female with an average age of 47.5, and over-indexes on personality traits such as Tradition, Individualism.
The typical Online community fan in Australia is more female, around 47.5 years old, with strong Tradition tendencies and a notable affinity for Australia Post.
The key figures that characterise the Online community profile in Australia.
61.8% are female, 38.2% are male, average age 47.5.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 47.5 |
| Estimated audience size | 2,238,136 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 44% |
of the worldwide Online community audience comes from Australia.
| Country | Share |
|---|---|
| United States | 37.2% |
| United Kingdom | 7.1% |
| Italy | 5.9% |
The strongest cross-interests of the Online community audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Beats Electronics | Technology & Electronics | 4.73× | ||
| 02 | Coin Master | Games | 4.28× | ||
| 03 | Australia Post | Business & Career | 2.69× | ||
| 04 | Vietnam Airlines | Travel & Leisure | 2.25× | ||
| 05 | Wikipedia | Internet & Social Media | 2.15× | ||
| 06 | Ryan Gosling | Movies & TV | 2.11× | ||
| 07 | Elderly care | Health | 2.04× | ||
| 08 | Internet celebrity | Internet & Social Media | 1.91× | ||
| 09 | Simulation games | Games | 1.86× | ||
| 10 | Anne Hathaway | Movies & TV | 1.80× | ||
| 11 | Casino games | Games | 1.79× | ||
| 12 | Virtual reality | Technology & Electronics | 1.77× | ||
| 13 | Non-alcoholic beverage | Food & Beverages | 1.72× | ||
| 14 | Card games | Games | 1.71× | ||
| 15 | Innovation | Business & Career | 1.64× | ||
| 16 | Microwave oven | Home & Garden | 1.62× | ||
| 17 | ABC | Movies & TV | 1.60× | ||
| 18 | Internet service provider | Technology & Electronics | 1.59× | ||
| 19 | Air pollution | Health | 1.58× | ||
| 20 | Apple TV | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.40× | |
| Individualism | JOY | 1.26× | |
| Convenience Orientation | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.57× | |
| Design Affinity | PREMIUM | 0.66× | |
| DIY Mentality | THRILL | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Online community. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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