A data profile of the people who buy, follow and care about YouTube Music in Indonesia — modelled from more than twelve digital signal sources. YouTube Music has an estimated audience of 3,713,902 people in Indonesia.
The average YouTube Music fan in Indonesia is 28.5 years old, more female, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
The key figures that characterise the YouTube Music profile in Indonesia.
68.1% are female, 31.9% are male, average age 28.5.
| Metric | Value |
|---|---|
| Female | 68.1% |
| Male | 31.9% |
| Average age | 28.5 |
| Estimated audience size | 3,713,902 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 46% | |
| 20-29 | 29% | |
| 30-39 | 13% | |
| 40-49 | 8% | |
| 50+ | 4% |
of the worldwide YouTube Music audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 19.2% |
| Colombia | 4.8% |
| Brazil | 4.4% |
Where the YouTube Music audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Special Region of Yogyakarta | ~100K | 1.55× | |
| 02 | Jakarta | ~400K | 1.29× | |
| 03 | Bali | ~90K | 1.20× | |
| 04 | North Sulawesi | ~50K | 1.15× | |
| 05 | Central Java | ~400K | 1.13× | |
| 06 | Central Sulawesi | ~40K | 1.10× | |
| 07 | East Java | ~400K | 1.09× | |
| 08 | Banten | ~200K | 1.09× | |
| 09 | East Nusa Tenggara | ~40K | 1.09× | |
| 10 | South Kalimantan | ~50K | 1.08× | |
| 11 | Gorontalo (disambiguation)(2) | ~20K | 1.07× | |
| 12 | South Sulawesi | ~100K | 1.06× | |
| 13 | Bangka-Belitung Islands | ~20K | 1.03× | |
| 14 | West Sumatra | ~60K | 1.01× | |
| 15 | East Kalimantan | ~60K | 1.01× | |
| 16 | Central Kalimantan | ~30K | 1.01× | |
| 17 | West Java | ~600K | 0.98× | |
| 18 | Bengkulu | ~30K | 0.98× | |
| 19 | West Kalimantan | ~50K | 0.96× | |
| 20 | Jambi | ~40K | 0.96× | |
| 21 | Southeast Sulawesi | ~30K | 0.95× | |
| 22 | Lampung | ~70K | 0.94× | |
| 23 | South Sumatra | ~80K | 0.93× | |
| 24 | Riau Islands | ~40K | 0.93× | |
| 25 | Maluku | ~20K | 0.91× | |
| 26 | West Nusa Tenggara | ~40K | 0.90× | |
| 27 | Papua (province) | ~20K | 0.90× | |
| 28 | North Kalimantan | ~10K | 0.87× | |
| 29 | Riau | ~80K | 0.86× | |
| 30 | Aceh | ~40K | 0.85× | |
| 31 | West Papua | ~10K | 0.85× | |
| 32 | North Sumatra | ~100K | 0.81× | |
| 33 | North Maluku | ~10K | 0.81× | |
| 34 | West Sulawesi | ~10K | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for YouTube Music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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