A data profile of the people who buy, follow and care about Games in Denmark — modelled from more than twelve digital signal sources. Games has an estimated audience of 2,930,717 people in Denmark.
Games has an estimated audience of 2,930,717 people in Denmark. 48.5% are female, 51.5% are male, average age 44.1.
Demographically, the Games audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Social Media Usage, Travelling.
The key figures that characterise the Games profile in Denmark.
48.5% are female, 51.5% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 44.1 |
| Estimated audience size | 2,930,717 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Games audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 5.9% |
| India | 5.2% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.78× | |
| Travelling | THRILL | 0.65× | |
| Patriotism | CONSERVATISM | 0.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.23× | |
| Patriotism | CONSERVATISM | 0.54× | |
| Travelling | THRILL | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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