A data profile of the people who buy, follow and care about Games in Ireland — modelled from more than twelve digital signal sources. Games has an estimated audience of 2,175,292 people in Ireland.
Games has an estimated audience of 2,175,292 people in Ireland. 53.6% are female, 46.4% are male, average age 40.0. Top brand affinities: Gaming, Trading card, Final Fantasy, Bandai, Final Fantasy VII.
Top brand affinities include Gaming, Trading card, Final Fantasy, with strongest over-indexing on Gaming (1.56× the country average).
Demographically, the Games audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Social Media Usage, Design Affinity.
The typical Games fan in Ireland is balanced, around 40.0 years old, with strong Social Media Usage tendencies and a notable affinity for Gaming.
The key figures that characterise the Games profile in Ireland.
53.6% are female, 46.4% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 40.0 |
| Estimated audience size | 2,175,292 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Games audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 5.9% |
| India | 5.2% |
The strongest cross-interests of the Games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gameplay of Pokémon | Games | 1.68× | ||
| 02 | Final Fantasy XIV | Games | 1.67× | ||
| 03 | Yu-Gi-Oh! | Literature | 1.65× | ||
| 04 | Final Fantasy 16 | Games | 1.64× | ||
| 05 | Final Fantasy VII | Games | 1.63× | ||
| 06 | Final Fantasy X | Games | 1.63× | ||
| 07 | Final Fantasy XII | Games | 1.63× | ||
| 08 | Bandai | Games | 1.60× | ||
| 09 | BSE SENSEX | Business & Career | 1.58× | ||
| 10 | Fate/Zero | Movies & TV | 1.57× | ||
| 11 | Gaming | Games | 1.56× | ||
| 12 | The Legend of Zelda: Ocarina of Time | Games | 1.55× | ||
| 13 | Final Fantasy XIV: A Realm Reborn | Games | 1.55× | ||
| 14 | Rajasthan Royals | Sports | 1.54× | ||
| 15 | Final Fantasy | Games | 1.53× | ||
| 16 | Black Desert | Games | 1.52× | ||
| 17 | Kingdom Hearts (video game) | Games | 1.52× | ||
| 18 | Trading card | Games | 1.51× | ||
| 19 | Mangaka | Literature | 1.51× | ||
| 20 | 500 Days of Summer | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.87× | |
| Design Affinity | PREMIUM | 0.84× | |
| Convenience Orientation | PREMIUM | 0.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.69× | |
| Patriotism | CONSERVATISM | 0.78× | |
| Need for Security | CONSERVATISM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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