A data profile of the people who buy, follow and care about Games in Austria — modelled from more than twelve digital signal sources. Games has an estimated audience of 3,518,334 people in Austria.
The average Games fan in Austria is 39.7 years old, balanced, and lives primarily in Lower Austria.
The audience is concentrated in Lower Austria, Vienna, Upper Austria.
Top brand affinities include J-pop, Allkpop, Barilla, with strongest over-indexing on J-pop (1.79× the country average).
Demographically, the Games audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Mindfulness, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 7 brand affinities and 9 regions tracked by Rascasse.
The typical Games fan in Austria is balanced, around 39.7 years old, with strong Mindfulness tendencies and a notable affinity for J-pop.
The key figures that characterise the Games profile in Austria.
48.2% are female, 51.8% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 39.7 |
| Estimated audience size | 3,518,334 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Games audience comes from Austria.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 5.9% |
| India | 5.2% |
Where the Games audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lower Austria | ~800K | 1.61× | |
| 02 | Vienna | ~700K | 1.07× | |
| 03 | Carinthia (state) | ~200K | 1.06× | |
| 04 | Burgenland | ~90K | 0.99× | |
| 05 | Upper Austria | ~400K | 0.94× | |
| 06 | Vorarlberg | ~100K | 0.90× | |
| 07 | Salzburg | ~200K | 0.86× | |
| 08 | Tyrol | ~200K | 0.83× | |
| 09 | Styria | ~300K | 0.78× |
The strongest cross-interests of the Games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | J-pop | Music & Radio | 1.79× | ||
| 02 | Allkpop | Music & Radio | 1.69× | ||
| 03 | Philips Home Living | Technology & Electronics | 1.66× | ||
| 04 | KakaoTalk | Internet & Social Media | 1.62× | ||
| 05 | Nier (video game) | Games | 1.60× | ||
| 06 | Barilla | Food & Beverages | 1.51× | ||
| 07 | Studio Ghibli | Literature | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.98× | |
| Urban Lifestyle | OPEN | 0.86× | |
| Sustainability | BALANCE | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.52× | |
| Travelling | THRILL | 0.62× | |
| Healthy Lifestyle | BALANCE | 0.65× |
Games has an estimated audience of 3,518,334 people in Austria, concentrated in Lower Austria and Vienna.
48.2% of Games fans are female, 51.8% are male, with an average age of 39.7 years.
Games fans show strongest brand affinity for J-pop (1.79×), Allkpop (1.69×), and Barilla (1.51×) over the country average.
Games fans in Austria are most concentrated in Lower Austria (reach ~800K), Vienna (reach ~700K), and Upper Austria (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Games itself, the audience over-indexes on Allkpop (1.69×), Barilla (1.51×), Studio Ghibli (1.51×), and KakaoTalk (1.62×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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