A data profile of the people who buy, follow and care about Games in Australia — modelled from more than twelve digital signal sources. Games has an estimated audience of 12,581,820 people in Australia.
The average Games fan in Australia is 41.8 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Gaming, Actor Vijay, STAR Sports, with strongest over-indexing on Gaming (1.59× the country average).
Demographically, the Games audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Social Media Usage, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 14 brand affinities and 8 regions tracked by Rascasse.
The typical Games fan in Australia is balanced, around 41.8 years old, with strong Social Media Usage tendencies and a notable affinity for Gaming.
The key figures that characterise the Games profile in Australia.
52.0% are female, 48.0% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 41.8 |
| Estimated audience size | 12,581,820 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 29% |
of the worldwide Games audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 5.9% |
| India | 5.2% |
Where the Games audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Queensland | ~3.5M | 1.12× | |
| 02 | South Australia | ~1M | 1.11× | |
| 03 | Western Australia | ~1.5M | 1.08× | |
| 04 | New South Wales | ~5M | 1.05× | |
| 05 | Victoria | ~4M | 1.01× | |
| 06 | Tasmania | ~200K | 0.89× | |
| 07 | Australian Capital Territory | ~200K | 0.88× | |
| 08 | Northern Territory | ~100K | 0.87× |
The strongest cross-interests of the Games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 888 Holdings | Music & Radio | 2.21× | ||
| 02 | 888sport | Games | 2.02× | ||
| 03 | RummyCircle | Games | 1.94× | ||
| 04 | IPL Cricket | Sports | 1.87× | ||
| 05 | Sky Bet | Games | 1.77× | ||
| 06 | Delhi Daredevils | Sports | 1.73× | ||
| 07 | Actor Vijay | Movies & TV | 1.62× | ||
| 08 | Gaming | Games | 1.59× | ||
| 09 | Betsson | Games | 1.58× | ||
| 10 | AMD Gaming | Technology & Electronics | 1.55× | ||
| 11 | STAR Sports | Movies & TV | 1.53× | ||
| 12 | Ni no Kuni | Games | 1.52× | ||
| 13 | Union Public Service Commission | Politics & Society | 1.52× | ||
| 14 | Haikyū!! | Literature | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.94× | |
| DIY Mentality | THRILL | 0.91× | |
| Pet Ownership | JOY | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.77× | |
| Indulgence | JOY | 0.79× | |
| Design Affinity | PREMIUM | 0.79× |
Games has an estimated audience of 12,581,820 people in Australia, concentrated in New South Wales and Victoria.
52.0% of Games fans are female, 48.0% are male, with an average age of 41.8 years.
Games fans show strongest brand affinity for Gaming (1.59×), Actor Vijay (1.62×), and STAR Sports (1.53×) over the country average.
Games fans in Australia are most concentrated in New South Wales (reach ~5M), Victoria (reach ~4M), and Queensland (reach ~3.5M). These three regions account for the largest share of the active audience.
Beyond Games itself, the audience over-indexes on Actor Vijay (1.62×), STAR Sports (1.53×), IPL Cricket (1.87×), and Sky Bet (1.77×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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