Rascasse Audience Intelligence

Games Audience in United Arab Emirates

A data profile of the people who buy, follow and care about Games in United Arab Emirates — modelled from more than twelve digital signal sources. Games has an estimated audience of 5,703,482 people in United Arab Emirates.

#20among Topic in United Arab Emirates
#1in Games

The average Games fan in United Arab Emirates is 35.1 years old, more male, and lives primarily in Emirate of Abu Dhabi.

The audience is concentrated in Emirate of Abu Dhabi, Dubai, Emirate of Sharjah.

Category: Games · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Games profile in United Arab Emirates.

Audience size
5.7M
in United Arab Emirates
Gender
27.1%
72.9% male
Age
35.1
average years
Country rank
#35
Topic in United Arab Emirates
Fig. 01

Search interest · 12-month trend

+74%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Games fans

27.1% are female, 72.9% are male, average age 35.1.

Fig. 02

Gender split

27.1%
Female
72.9%
Male
Demographic split for Games audience in United Arab Emirates
MetricValue
Female27.1%
Male72.9%
Average age35.1
Estimated audience size5,703,482
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Games audience in United Arab Emirates
Age bracketShare%
16-1915%
20-2936%
30-3929%
40-4914%
50+6%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Games audience comes from United Arab Emirates.

Worldwide audience distribution share by country for Games
CountryShare
United States18.3%
Japan5.9%
India5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Arab Emirates average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Games audience in United Arab Emirates is strongest.

Fig. 05

Top regions by affinity

Games fans by region: top regions in United Arab Emirates
#RegionReachAffinity×
01Ras Al Khaimah~400K1.19×
02Emirate of Sharjah~1.5M1.16×
03Emirate of Ajman~700K1.16×
04Emirate of Abu Dhabi~2.5M1.00×
05Fujairah~100K0.96×
06Dubai~2M0.54×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Arab Emirates who actively search for Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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