A data profile of the people who buy, follow and care about Games in United Arab Emirates — modelled from more than twelve digital signal sources. Games has an estimated audience of 5,703,482 people in United Arab Emirates.
The average Games fan in United Arab Emirates is 35.1 years old, more male, and lives primarily in Emirate of Abu Dhabi.
The audience is concentrated in Emirate of Abu Dhabi, Dubai, Emirate of Sharjah.
The key figures that characterise the Games profile in United Arab Emirates.
27.1% are female, 72.9% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 27.1% |
| Male | 72.9% |
| Average age | 35.1 |
| Estimated audience size | 5,703,482 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 36% | |
| 30-39 | 29% | |
| 40-49 | 14% | |
| 50+ | 6% |
of the worldwide Games audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 5.9% |
| India | 5.2% |
Where the Games audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ras Al Khaimah | ~400K | 1.19× | |
| 02 | Emirate of Sharjah | ~1.5M | 1.16× | |
| 03 | Emirate of Ajman | ~700K | 1.16× | |
| 04 | Emirate of Abu Dhabi | ~2.5M | 1.00× | |
| 05 | Fujairah | ~100K | 0.96× | |
| 06 | Dubai | ~2M | 0.54× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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