Korean language Audience in Germany
Korean language has an estimated audience of 1,341,032 people in Germany. 63.6% are female, 36.4% are male, average age 31.0. Top brand affinities: Korean drama, IU (singer), Gong Yoo, BTS, Maine Coon.
Top brand affinities include Korean drama, IU (singer), Gong Yoo, with strongest over-indexing on Korean drama (10.13× the country average). Demographically, the Korean language audience skews more female with an average age of 31.0, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Korean language fans
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 31.0 |
| Estimated audience size | 1,341,032 |
Audience persona
The typical Korean language fan in Germany is more female, around 31.0 years old, with strong Sustainability tendencies and a notable affinity for Korean drama.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Korean drama | 10.13× | Movies & TV |
| IU (singer) | 14.82× | Music & Radio |
| Gong Yoo | 23.14× | Movies & TV |
| BTS | 7.45× | Music & Radio |
| Maine Coon | 4.35× | Pets & Animals |
| Webcomic | 5× | Literature |
| Taeyang | 27.96× | Music & Radio |
| House music | 2.31× | Music & Radio |
| Shania Twain | 9.92× | Music & Radio |
| Koreaboo | 22.84× | Internet & Social Media |
| Zendaya | 5.62× | Movies & TV |
| Zootopia | 6.26× | Movies & TV |
| Succulent plant | 3.57× | Home & Garden |
| Musical instrument | 2.38× | Music & Radio |
| Song Hye-kyo | 16.61× | Fashion & Accessoires |
| Livemusic | 2.3× | Music & Radio |
| Jackie Chan | 5.9× | Movies & TV |
| Ariana Grande | 3.62× | Music & Radio |
| Shih Tzu | 2.91× | Pets & Animals |
| Labrador Retriever | 2.52× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.2 |
| Urban Lifestyle | OPEN | 1.19 |
| Travelling | THRILL | 1.16 |
| Convenience Orientation | PREMIUM | 1.12 |
| Social Media Usage | JOY | 1.07 |
| Creativity | OPEN | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 20.2% |
| Japan | 18.3% |
| United States | 6.3% |
See Korean language audiences in other countries
More Language audiences in Germany
- German language (11,110,001)
- Italian language (4,964,356)
- English language (4,312,364)
- Turkish language (3,901,937)
- French language (3,302,079)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Korean language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.