Rascasse Audience Intelligence

Korean language Audience in Germany

A data profile of the people who buy, follow and care about Korean language in Germany — modelled from more than twelve digital signal sources. Korean language has an estimated audience of 1,341,032 people in Germany.

#17among Language in Germany#2594among Topic in Germany#198in Politics & Society

The average Korean language fan in Germany is 31.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Korean drama, Succulent plant, Gong Yoo, with strongest over-indexing on Korean drama (14.75× the country average).

Demographically, the Korean language audience skews more female with an average age of 31.0, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Korean language fan in Germany is more female, around 31.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Korean drama.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Korean language profile in Germany.

Audience size
1.3M
in Germany
Gender
63.6%♀
36.4% male
Age
31.0
average years
Country rank
#4950
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Korean language fans

63.6% are female, 36.4% are male, average age 31.0.

Fig. 02

Gender split

63.6%
Female
36.4%
Male
Demographic split for Korean language audience in Germany
MetricValue
Female63.6%
Male36.4%
Average age31.0
Estimated audience size1,341,032
Fig. 03

Age distribution

Ø 31.0
average years
Age distribution of the Korean language audience in Germany
Age bracketShare%
16-1945%
20-2920%
30-3914%
40-4912%
50+9%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Korean language audience comes from Germany.

Worldwide audience distribution share by country for Korean language
CountryShare
China20.2%
Japan18.3%
United States6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Korean language audience in Germany is strongest.

Fig. 05

Top regions by affinity

Korean language fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.80×
02Hamburg~40K1.46×
03Hessen~100K1.17×
04Bayern~200K1.11×
05Nordrhein-Westfalen~300K1.08×
06Baden-Württemberg~200K1.00×
07Bremen~10K0.98×
08Sachsen~60K0.94×
09Thüringen~30K0.90×
10Schleswig-Holstein~40K0.87×
11Brandenburg~40K0.87×
12Saarland~10K0.87×
13Rheinland-Pfalz~60K0.84×
14Sachsen-Anhalt~30K0.83×
15Niedersachsen~100K0.82×
16Mecklenburg-Vorpommern~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Korean language, Germany
0.79×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Korean language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Korean language audience
#·InterestCategoryAffinity×
01TaeyangMusic & Radio22.79×
02Song Joong-kiMovies & TV21.17×
03Gong YooMovies & TV20.64×
04Song Hye-kyoFashion & Accessoires16.61×
05Korean dramaMovies & TV14.75×
06Succulent plantHome & Garden6.92×
07Jackie ChanMovies & TV6.66×
08BTSMusic & Radio6.11×
09K-popMusic & Radio4.55×
10SoapBeauty & Wellness4.20×
11Flowering plantHome & Garden4.05×
12Robert RedfordMovies & TV3.75×
13Millie Bobby BrownMovies & TV3.58×
14Plant nurseryHome & Garden3.41×
15PoetryLiterature3.32×
16Anime conventionLiterature3.11×
17UniqloShopping2.62×
18SupermanMovies & TV2.22×
19RedditInternet & Social Media2.10×
20Harry PotterMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Korean language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Korean language audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.49×
SpiritualityBALANCE1.44×
ExtroversionTHRILL1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Korean language audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.86×
Need for SecurityCONSERVATISM0.87×
Family OrientationCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Korean language have in Germany?

Korean language has an estimated audience of 1,341,032 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Korean language fans?

63.6% of Korean language fans are female, 36.4% are male, with an average age of 31.0 years.

03

Which brands do Korean language fans like most?

Korean language fans show strongest brand affinity for Korean drama (14.75×), Succulent plant (6.92×), and Gong Yoo (20.64×) over the country average.

04

Where do Korean language fans live in Germany?

Korean language fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Korean language fans also like?

Beyond Korean language itself, the audience over-indexes on Succulent plant (6.92×), Gong Yoo (20.64×), BTS (6.11×), and Flowering plant (4.05×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Language audiences in Germany

See Korean language audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Korean language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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