Korean language Audience in United States
Korean language has an estimated audience of 7,817,495 people in United States. 64.4% are female, 35.6% are male, average age 30.0. Top brand affinities: Grinch, Goop, Vocal harmony, Wok, Governor of Michigan.
Top brand affinities include Grinch, Goop, Vocal harmony, with strongest over-indexing on Grinch (9.46× the country average). Demographically, the Korean language audience skews more female with an average age of 30.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Korean language fans
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 30.0 |
| Estimated audience size | 7,817,495 |
Audience persona
The typical Korean language fan in United States is more female, around 30.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Grinch.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Grinch | 9.46× | Movies & TV |
| Goop | 12.36× | Internet & Social Media |
| Vocal harmony | 9.08× | Music & Radio |
| Wok | 11.28× | Food & Beverages |
| Governor of Michigan | 12.02× | Politics & Society |
| La Jolla | 13.54× | Travel & Leisure |
| Google Home | 8.7× | Technology & Electronics |
| Grace Slick | 11.61× | Music & Radio |
| Hibachi | 10.32× | Food & Beverages |
| Historic site | 5.1× | Arts & Culture |
| headspace | 10.69× | Health |
| El Paso County, Colorado | 14.74× | Travel & Leisure |
| Fairy godmother | 8.3× | Literature |
| Cherish (group) | 12.04× | Music & Radio |
| Home staging | 5.72× | Home & Garden |
| Combat sport | 1.66× | Sports |
| Hipster | 9.32× | Politics & Society |
| JDSU | 2.84× | Business & Career |
| TV Fanatic | 9.69× | Movies & TV |
| Mathcore | 7.09× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.55 |
| Early Adopter Mentality | POWER | 1.27 |
| Travelling | THRILL | 1.26 |
| Social Media Usage | JOY | 1.25 |
| Sustainability | BALANCE | 1.23 |
| Sports Activity | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 20.2% |
| Japan | 18.3% |
| United States | 6.3% |
See Korean language audiences in other countries
More Language audiences in United States
- Spanish language (30,015,718)
- Japanese language (18,484,801)
- English language (17,453,632)
- Ancient Greek (15,507,854)
- Italian language (10,170,199)
How to read this data
Audience size is the estimated number of people in United States who actively search for Korean language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.