Rascasse Audience Intelligence

Korean language Audience in United States

A data profile of the people who buy, follow and care about Korean language in United States — modelled from more than twelve digital signal sources. Korean language has an estimated audience of 7,817,495 people in United States.

#6among Language in United States#2775among Topic in United States#281in Politics & Society

The average Korean language fan in United States is 30.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Planet Fitness, BTS, Diaper bag, with strongest over-indexing on Planet Fitness (3.39× the country average).

Demographically, the Korean language audience skews more female with an average age of 30.0, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Korean language fan in United States is more female, around 30.0 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Korean language profile in United States.

Audience size
7.8M
in United States
Gender
64.4%♀
35.6% male
Age
30.0
average years
Country rank
#4535
Topic in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Korean language fans

64.4% are female, 35.6% are male, average age 30.0.

Fig. 02

Gender split

64.4%
Female
35.6%
Male
Demographic split for Korean language audience in United States
MetricValue
Female64.4%
Male35.6%
Average age30.0
Estimated audience size7,817,495
Fig. 03

Age distribution

Ø 30.0
average years
Age distribution of the Korean language audience in United States
Age bracketShare%
16-1949%
20-2920%
30-3912%
40-4910%
50+9%
Fig. 04

Worldwide distribution

6.3%

of the worldwide Korean language audience comes from United States.

Worldwide audience distribution share by country for Korean language
CountryShare
China20.2%
Japan18.3%
United States6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Korean language audience in United States is strongest.

Fig. 05

Top regions by affinity

Korean language fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~50K1.58×
02Texas~900K1.30×
03Georgia~300K1.30×
04Washington~200K1.22×
05California~1M1.19×
06Virginia~200K1.18×
07Alabama~100K1.12×
08Utah~80K1.11×
09Nebraska~40K1.11×
10Oklahoma~100K1.10×
11Alaska~20K1.10×
12North Carolina~300K1.09×
13Minnesota~100K1.09×
14Kentucky~100K1.09×
15Nevada~80K1.09×
16South Carolina~100K1.05×
17Arizona~200K1.04×
18Maryland~100K1.04×
19New York~400K1.03×
20Oregon~90K1.03×
21Indiana~100K1.02×
22Arkansas~70K1.02×
23New Mexico~40K1.02×
24Missouri~100K1.00×
25Iowa~60K0.99×
26Kansas~60K0.98×
27Idaho~40K0.98×
28Illinois~300K0.97×
29New Jersey~200K0.97×
30South Dakota~20K0.97×
31Louisiana~100K0.96×
32Pennsylvania~300K0.95×
33Mississippi~60K0.95×
34North Dakota~20K0.95×
35Tennessee~100K0.93×
36Delaware~20K0.93×
37Ohio~200K0.92×
38Colorado~100K0.92×
39Wisconsin~100K0.92×
40Rhode Island~20K0.92×
41Vermont~10K0.92×
42Maine~30K0.91×
43Washington, District of Columbia~20K0.91×
44Massachusetts~100K0.90×
45West Virginia~30K0.90×
46New Hampshire~30K0.90×
47Montana~20K0.90×
48Michigan~200K0.88×
49Connecticut~70K0.87×
50Florida~400K0.83×
Fig. 06

Affinity by region

Affinity by region — Korean language, United States
0.83×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Korean language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Korean language audience
#·InterestCategoryAffinity×
01Song Hye-kyoFashion & Accessoires17.76×
02NCT (band)Music & Radio17.67×
03Song Joong-kiMovies & TV17.47×
04Park Ji-minMusic & Radio11.47×
05AllkpopMusic & Radio7.62×
06BTSMusic & Radio6.78×
07BeijingTravel & Leisure6.72×
08North KoreaTravel & Leisure4.82×
09RakutenShopping4.76×
10MalaysiaTravel & Leisure4.51×
11Food storageHome & Garden4.33×
12Thai cuisineFood & Beverages4.14×
13PonytailFashion & Accessoires4.12×
14Diaper bagKids & Family4.07×
15Largemouth bassFood & Beverages3.70×
16Planet FitnessSports3.39×
17UniqloShopping3.30×
18OtakuLiterature2.88×
19Anime and manga fandomLiterature2.60×
20Musical instrumentMusic & Radio1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Korean language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Korean language audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.37×
IndulgenceJOY1.28×
TravellingTHRILL1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Korean language audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.92×
Family OrientationCONSERVATISM0.93×
CreativityOPEN0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Korean language have in United States?

Korean language has an estimated audience of 7,817,495 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Korean language fans?

64.4% of Korean language fans are female, 35.6% are male, with an average age of 30.0 years.

03

Which brands do Korean language fans like most?

Korean language fans show strongest brand affinity for Planet Fitness (3.39×), BTS (6.78×), and Diaper bag (4.07×) over the country average.

04

Where do Korean language fans live in United States?

Korean language fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Korean language fans also like?

Beyond Korean language itself, the audience over-indexes on BTS (6.78×), Diaper bag (4.07×), Park Ji-min (11.47×), and Beijing (6.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Language audiences in United States

See Korean language audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Korean language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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