Rascasse Audience Intelligence

Indonesian language Audience in United States

A data profile of the people who buy, follow and care about Indonesian language in United States — modelled from more than twelve digital signal sources. Indonesian language has an estimated audience of 1,533,497 people in United States.

#49among Language in United States#7198among Topic in United States#1078in Politics & Society

The average Indonesian language fan in United States is 39.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Group buying, Malaysia, 7-Eleven, with strongest over-indexing on Group buying (21.2× the country average).

Demographically, the Indonesian language audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Indonesian language fan in United States is more female, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Group buying.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indonesian language profile in United States.

Audience size
1.5M
in United States
Gender
56.0%♀
44.0% male
Age
39.1
average years
Country rank
#17467
Topic in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Indonesian language fans

56.0% are female, 44.0% are male, average age 39.1.

Fig. 02

Gender split

56.0%
Female
44.0%
Male
Demographic split for Indonesian language audience in United States
MetricValue
Female56.0%
Male44.0%
Average age39.1
Estimated audience size1,533,497
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Indonesian language audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3917%
40-4918%
50+24%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Indonesian language audience comes from United States.

Worldwide audience distribution share by country for Indonesian language
CountryShare
Indonesia39.1%
Malaysia9.8%
Philippines5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indonesian language audience in United States is strongest.

Fig. 05

Top regions by affinity

Indonesian language fans by region: top regions in United States
#RegionReachAffinity×
01Washington~40K1.40×
02Washington, District of Columbia~6K1.40×
03Hawaii~9K1.38×
04California~200K1.35×
05Oregon~20K1.20×
06Alaska~4K1.19×
07Virginia~40K1.17×
08Texas~200K1.16×
09Massachusetts~30K1.15×
10Utah~20K1.15×
11Georgia~50K1.14×
12Maryland~30K1.12×
13New York~100K1.11×
14Colorado~30K1.06×
15Illinois~50K1.05×
16New Hampshire~6K1.04×
17Pennsylvania~50K1.03×
18North Carolina~50K1.02×
19Arizona~30K1.02×
20New Jersey~40K1.01×
21Vermont~3K1.01×
22Connecticut~20K1.00×
23Indiana~30K0.99×
24Minnesota~20K0.99×
25Oklahoma~20K0.99×
26Rhode Island~5K0.97×
27Delaware~4K0.96×
28Iowa~10K0.95×
29Maine~5K0.95×
30Nevada~10K0.94×
31Idaho~7K0.94×
32Nebraska~7K0.94×
33Montana~4K0.94×
34North Dakota~3K0.94×
35South Carolina~20K0.93×
36Kansas~10K0.93×
37South Dakota~3K0.93×
38Missouri~20K0.91×
39Arkansas~10K0.91×
40New Mexico~7K0.91×
41West Virginia~6K0.90×
42Kentucky~20K0.89×
43Tennessee~30K0.88×
44Wisconsin~20K0.88×
45Louisiana~20K0.88×
46Mississippi~10K0.88×
47Michigan~30K0.86×
48Ohio~40K0.84×
49Alabama~20K0.84×
50Florida~90K0.83×
Fig. 06

Affinity by region

Affinity by region — Indonesian language, United States
0.83×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indonesian language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indonesian language audience
#·InterestCategoryAffinity×
01Group buyingShopping21.20×
02Indonesian cuisineFood & Beverages18.14×
03Radisson HotelsTravel & Leisure16.99×
04Egypt national football teamSports16.68×
05God in IslamPolitics & Society16.23×
06CasemiroSports15.96×
07MalaysiaTravel & Leisure15.67×
08Lebanese cuisineFood & Beverages14.67×
09Malaysian cuisineFood & Beverages14.50×
10Al JazeeraMovies & TV11.63×
11Turkish AirlinesTravel & Leisure9.78×
12DailymotionMovies & TV4.54×
137-ElevenShopping4.48×
14Web serverTechnology & Electronics4.00×
15Bath and BodyworksShopping3.51×
16NazarethTravel & Leisure3.21×
17InnovationBusiness & Career2.79×
18RadioTechnology & Electronics1.81×
19Do it yourself (DIY)Home & Garden1.63×
20SupermanMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indonesian language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Indonesian language audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.76×
TravellingTHRILL1.66×
Community OrientationOPEN1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Indonesian language audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.78×
Family OrientationCONSERVATISM0.79×
Social Media UsageJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Indonesian language have in United States?

Indonesian language has an estimated audience of 1,533,497 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Indonesian language fans?

56.0% of Indonesian language fans are female, 44.0% are male, with an average age of 39.1 years.

03

Which brands do Indonesian language fans like most?

Indonesian language fans show strongest brand affinity for Group buying (21.2×), Malaysia (15.67×), and 7-Eleven (4.48×) over the country average.

04

Where do Indonesian language fans live in United States?

Indonesian language fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Indonesian language fans also like?

Beyond Indonesian language itself, the audience over-indexes on Malaysia (15.67×), 7-Eleven (4.48×), Turkish Airlines (9.78×), and Lebanese cuisine (14.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Language audiences in United States

See Indonesian language audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Indonesian language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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