Indonesian language Audience in United States
Indonesian language has an estimated audience of 1,533,497 people in United States. 56.0% are female, 44.0% are male, average age 39.1. Top brand affinities: Group buying, Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter.
Top brand affinities include Group buying, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Group buying (53.01× the country average). Demographically, the Indonesian language audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Indonesian language fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 39.1 |
| Estimated audience size | 1,533,497 |
Audience persona
The typical Indonesian language fan in United States is more female, around 39.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Group buying.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Group buying | 53.01× | Shopping |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| MSN | 5.1× | News |
| Income tax | 13.19× | Business & Career |
| Lebanon | 12.95× | Travel & Leisure |
| Malaysia | 11.47× | Travel & Leisure |
| North Korea | 11.33× | Travel & Leisure |
| Do it yourself (DIY) | 2.88× | Home & Garden |
| Chuck Norris | 5.17× | Movies & TV |
| Staples (Canada) | 4.14× | Business & Career |
| Great Clips | 4.76× | Beauty & Wellness |
| Czech Republic | 11.92× | Travel & Leisure |
| Superman | 2.06× | Movies & TV |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| Turkish Airlines | 11.67× | Travel & Leisure |
| 7-Eleven | 3.75× | Shopping |
| Tibet | 10.37× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.85 |
| Sustainability | BALANCE | 1.81 |
| Sports Activity | POWER | 1.81 |
| Travelling | THRILL | 1.74 |
| Risk Appetite | THRILL | 1.64 |
| DIY Mentality | THRILL | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| Indonesia | 39.1% |
| Malaysia | 9.8% |
| Philippines | 5.3% |
See Indonesian language audiences in other countries
More Language audiences in United States
- Spanish language (30,015,718)
- Japanese language (18,484,801)
- English language (17,453,632)
- Ancient Greek (15,507,854)
- Italian language (10,170,199)
How to read this data
Audience size is the estimated number of people in United States who actively search for Indonesian language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.