Indonesian language Audience in United States
Indonesian language has an estimated audience of 1,533,497 people in United States. 56.0% are female, 44.0% are male, average age 39.1. Top brand affinities: Jeep Wagoneer, Bank account, Minnesota, Natural rubber, Product design.
Top brand affinities include Jeep Wagoneer, Bank account, Minnesota, with strongest over-indexing on Jeep Wagoneer (12.95× the country average). Demographically, the Indonesian language audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Indonesian language fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 39.1 |
| Estimated audience size | 1,533,497 |
Audience persona
The typical Indonesian language fan in United States is more female, around 39.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Jeep Wagoneer.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jeep Wagoneer | 12.95× | Cars & Mobility |
| Bank account | 5.49× | Business & Career |
| Minnesota | 3.8× | Travel & Leisure |
| Natural rubber | 4.2× | Cars & Mobility |
| Product design | 3.87× | Business & Career |
| Israel | 3.25× | Travel & Leisure |
| UK garage | 6.4× | Music & Radio |
| Collectable | 1.81× | Kids & Family |
| Grey Eagle, Minnesota | 47.45× | Travel & Leisure |
| Cam Ward | 3.84× | Sports |
| Combat sport | 1.57× | Sports |
| Kendra Scott | 2.89× | Fashion & Accessoires |
| EShakti | 10.25× | Shopping |
| Eagle Bridge, New York | 76.04× | Travel & Leisure |
| Islamism | 13.33× | Politics & Society |
| Stamp collecting | 3.69× | Home & Garden |
| TeachHUB | 2.96× | Business & Career |
| Staycation | 2.39× | Home & Garden |
| JamBase | 8.2× | Music & Radio |
| Electrolyte | 3.21× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.85 |
| Sustainability | BALANCE | 1.81 |
| Sports Activity | POWER | 1.81 |
| Travelling | THRILL | 1.74 |
| Risk Appetite | THRILL | 1.64 |
| DIY Mentality | THRILL | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| Indonesia | 39.1% |
| Malaysia | 9.8% |
| Philippines | 5.3% |
See Indonesian language audiences in other countries
More Language audiences in United States
- Spanish language (30,015,718)
- Japanese language (18,484,801)
- English language (17,453,632)
- Ancient Greek (15,507,854)
- Italian language (10,170,199)
How to read this data
Audience size is the estimated number of people in United States who actively search for Indonesian language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.