A data profile of the people who buy, follow and care about Indonesian language in Switzerland — modelled from more than twelve digital signal sources. Indonesian language has an estimated audience of 36,366 people in Switzerland.
Indonesian language has an estimated audience of 36,366 people in Switzerland. 45.6% are female, 54.4% are male, average age 39.9. Top brand affinities: Kuala Lumpur, Malaysia, Hanoi, Beirut, Lebanon.
Top brand affinities include Kuala Lumpur, Malaysia, Hanoi, with strongest over-indexing on Kuala Lumpur (27.46× the country average).
Demographically, the Indonesian language audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Spirituality, Community Orientation.
The typical Indonesian language fan in Switzerland is balanced, around 39.9 years old, with strong Spirituality tendencies and a notable affinity for Kuala Lumpur.
The key figures that characterise the Indonesian language profile in Switzerland.
45.6% are female, 54.4% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 39.9 |
| Estimated audience size | 36,366 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 21% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 22% |
The strongest cross-interests of the Indonesian language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kuala Lumpur | Travel & Leisure | 27.46× | ||
| 02 | Indonesian cuisine | Food & Beverages | 23.46× | ||
| 03 | Malaysian cuisine | Food & Beverages | 22.19× | ||
| 04 | Hanoi | Travel & Leisure | 15.37× | ||
| 05 | Malaysia | Travel & Leisure | 11.82× | ||
| 06 | Taobao | Shopping | 10.12× | ||
| 07 | Ko Samui | Travel & Leisure | 9.55× | ||
| 08 | Beirut | Travel & Leisure | 7.86× | ||
| 09 | Lebanon | Travel & Leisure | 7.40× | ||
| 10 | Arabic coffee | Food & Beverages | 6.03× | ||
| 11 | North Korea | Travel & Leisure | 5.42× | ||
| 12 | Fried chicken | Food & Beverages | 5.42× | ||
| 13 | Online food ordering | Food & Beverages | 3.57× | ||
| 14 | Charity and causes | Business & Career | 2.25× | ||
| 15 | Hornbach | Shopping | 2.08× | ||
| 16 | Local food | Food & Beverages | 2.02× | ||
| 17 | Instant messaging | Internet & Social Media | 2.00× | ||
| 18 | Online newspaper | News | 1.99× | ||
| 19 | Wikipedia | Internet & Social Media | 1.69× | ||
| 20 | Swiss International Air Lines | Travel & Leisure | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.91× | |
| Community Orientation | OPEN | 1.85× | |
| Career Orientation | POWER | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.82× | |
| Quality Awareness | PREMIUM | 0.84× | |
| Price Sensitivity | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Indonesian language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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