A data profile of the people who buy, follow and care about Cholesterol in Italy — modelled from more than twelve digital signal sources. Cholesterol has an estimated audience of 3,629,167 people in Italy.
The average Cholesterol fan in Italy is 48.7 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Supernaturals, Gaviscon, Buscopan, with strongest over-indexing on Supernaturals (32.8× the country average).
Demographically, the Cholesterol audience skews more female with an average age of 48.7, and over-indexes on personality traits such as Patriotism, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Cholesterol fan in Italy is more female, around 48.7 years old, with strong Patriotism tendencies and a notable affinity for Supernaturals.
The key figures that characterise the Cholesterol profile in Italy.
72.6% are female, 27.4% are male, average age 48.7.
| Metric | Value |
|---|---|
| Female | 72.6% |
| Male | 27.4% |
| Average age | 48.7 |
| Estimated audience size | 3,629,167 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 8% | |
| 30-39 | 16% | |
| 40-49 | 26% | |
| 50+ | 45% |
of the worldwide Cholesterol audience comes from Italy.
| Country | Share |
|---|---|
| United States | 13.2% |
| Japan | 12.7% |
| India | 4.1% |
Where the Cholesterol audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~800K | 1.22× | |
| 02 | Trentino-Alto Adige/Südtirol | ~80K | 1.19× | |
| 03 | Lazio | ~500K | 1.15× | |
| 04 | Tuscany | ~300K | 1.13× | |
| 05 | Emilia-Romagna | ~300K | 1.12× | |
| 06 | Veneto | ~300K | 1.09× | |
| 07 | Aosta Valley | ~10K | 1.05× | |
| 08 | Friuli-Venezia Giulia | ~70K | 1.02× | |
| 09 | Molise | ~20K | 1.01× | |
| 10 | Basilicata | ~30K | 0.98× | |
| 11 | Marche | ~90K | 0.97× | |
| 12 | Umbria | ~60K | 0.96× | |
| 13 | Puglia | ~200K | 0.95× | |
| 14 | Calabria | ~100K | 0.95× | |
| 15 | Abruzzo | ~80K | 0.94× | |
| 16 | Sicilia | ~300K | 0.92× | |
| 17 | Piedmont | ~200K | 0.92× | |
| 18 | Liguria | ~90K | 0.91× | |
| 19 | Sardinia | ~90K | 0.90× | |
| 20 | Campania | ~400K | 0.89× |
The strongest cross-interests of the Cholesterol audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Supernaturals | Health | 32.80× | ||
| 02 | Vitamin K | Health | 21.83× | ||
| 03 | Gaviscon | Health | 19.02× | ||
| 04 | Nutraceutical | Health | 14.78× | ||
| 05 | Buscopan | Health | 12.99× | ||
| 06 | Digestion | Health | 6.84× | ||
| 07 | Human nutrition | Food & Beverages | 6.46× | ||
| 08 | Aerobic exercise | Sports | 6.34× | ||
| 09 | Dietitian | Health | 6.14× | ||
| 10 | Nutritionist | Food & Beverages | 5.47× | ||
| 11 | Paleolithic diet | Health | 5.33× | ||
| 12 | Metabolism | Health | 5.14× | ||
| 13 | Neck | Health | 4.92× | ||
| 14 | Affiliate marketing | Business & Career | 4.58× | ||
| 15 | Weight loss (Fitness And wellness) | Health | 2.58× | ||
| 16 | Message in a Bottle (film) | Movies & TV | 2.51× | ||
| 17 | SuperEnalotto | Games | 2.31× | ||
| 18 | Subito.it | Shopping | 2.11× | ||
| 19 | Arts and music | Arts & Culture | 1.69× | ||
| 20 | Tgcom24 | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.21× | |
| Mindfulness | BALANCE | 2.05× | |
| Individualism | JOY | 2.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.85× | |
| Early Adopter Mentality | POWER | 0.88× | |
| Social Media Usage | JOY | 0.89× |
Cholesterol has an estimated audience of 3,629,167 people in Italy, concentrated in Lombardy and Lazio.
72.6% of Cholesterol fans are female, 27.4% are male, with an average age of 48.7 years.
Cholesterol fans show strongest brand affinity for Supernaturals (32.8×), Gaviscon (19.02×), and Buscopan (12.99×) over the country average.
Cholesterol fans in Italy are most concentrated in Lombardy (reach ~800K), Lazio (reach ~500K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Cholesterol itself, the audience over-indexes on Gaviscon (19.02×), Buscopan (12.99×), Vitamin K (21.83×), and Message in a Bottle (film) (2.51×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Cholesterol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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