A data profile of the people who buy, follow and care about Paleolithic diet in Italy — modelled from more than twelve digital signal sources. Paleolithic diet has an estimated audience of 3,507,070 people in Italy.
The average Paleolithic diet fan in Italy is 46.3 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Ketone, Wellness (alternative medicine), Weight loss (Fitness And wellness), with strongest over-indexing on Ketone (6.16× the country average).
Demographically, the Paleolithic diet audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Indulgence, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Paleolithic diet fan in Italy is more female, around 46.3 years old, with strong Indulgence tendencies and a notable affinity for Ketone.
The key figures that characterise the Paleolithic diet profile in Italy.
75.0% are female, 25.0% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 75.0% |
| Male | 25.0% |
| Average age | 46.3 |
| Estimated audience size | 3,507,070 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 11% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 35% |
of the worldwide Paleolithic diet audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 20.7% |
| Italy | 5.1% |
Where the Paleolithic diet audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Friuli-Venezia Giulia | ~70K | 1.09× | |
| 02 | Molise | ~20K | 1.05× | |
| 03 | Trentino-Alto Adige/Südtirol | ~70K | 1.03× | |
| 04 | Umbria | ~60K | 1.02× | |
| 05 | Abruzzo | ~80K | 1.01× | |
| 06 | Emilia-Romagna | ~300K | 1.00× | |
| 07 | Sardinia | ~100K | 1.00× | |
| 08 | Sicilia | ~300K | 0.99× | |
| 09 | Veneto | ~300K | 0.99× | |
| 10 | Piedmont | ~300K | 0.99× | |
| 11 | Puglia | ~200K | 0.99× | |
| 12 | Calabria | ~100K | 0.99× | |
| 13 | Liguria | ~100K | 0.99× | |
| 14 | Marche | ~90K | 0.99× | |
| 15 | Campania | ~400K | 0.98× | |
| 16 | Tuscany | ~200K | 0.98× | |
| 17 | Lazio | ~400K | 0.97× | |
| 18 | Lombardy | ~600K | 0.93× | |
| 19 | Aosta Valley | 0.00× | ||
| 20 | Basilicata | 0.00× |
The strongest cross-interests of the Paleolithic diet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Low-carbohydrate diet | Food & Beverages | 6.49× | ||
| 02 | Ketone | Health | 6.16× | ||
| 03 | Sports nutrition | Food & Beverages | 5.40× | ||
| 04 | Dietitian | Health | 5.23× | ||
| 05 | Calorie | Food & Beverages | 5.04× | ||
| 06 | Bodybuilding & Fitness | Sports | 4.62× | ||
| 07 | Cholesterol | Food & Beverages | 4.34× | ||
| 08 | Nutritionist | Food & Beverages | 4.15× | ||
| 09 | Chemical formula | Business & Career | 3.21× | ||
| 10 | General practitioner | Health | 3.07× | ||
| 11 | Weight loss (Fitness And wellness) | Health | 3.06× | ||
| 12 | Wellness (alternative medicine) | Health | 2.63× | ||
| 13 | Specialty (medicine) | Health | 2.59× | ||
| 14 | Physician | Business & Career | 2.33× | ||
| 15 | God | Politics & Society | 1.91× | ||
| 16 | Leggo | News | 1.73× | ||
| 17 | Catholic Church | Politics & Society | 1.70× | ||
| 18 | Il Messaggero | News | 1.64× | ||
| 19 | La Stampa | News | 1.61× | ||
| 20 | Religion | Business & Career | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.86× | |
| Mindfulness | BALANCE | 1.70× | |
| Spirituality | BALANCE | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.88× | |
| Risk Appetite | THRILL | 0.89× | |
| Luxury Orientation | PREMIUM | 0.97× |
Paleolithic diet has an estimated audience of 3,507,070 people in Italy, concentrated in Lombardy and Lazio.
75.0% of Paleolithic diet fans are female, 25.0% are male, with an average age of 46.3 years.
Paleolithic diet fans show strongest brand affinity for Ketone (6.16×), Wellness (alternative medicine) (2.63×), and Weight loss (Fitness And wellness) (3.06×) over the country average.
Paleolithic diet fans in Italy are most concentrated in Lombardy (reach ~600K), Lazio (reach ~400K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Paleolithic diet itself, the audience over-indexes on Wellness (alternative medicine) (2.63×), Weight loss (Fitness And wellness) (3.06×), Chemical formula (3.21×), and Physician (2.33×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Paleolithic diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.