A data profile of the people who buy, follow and care about Cholesterol in India — modelled from more than twelve digital signal sources. Cholesterol has an estimated audience of 3,968,317 people in India.
The average Cholesterol fan in India is 33.8 years old, balanced, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, West Bengal.
Top brand affinities include Bollywood movies, Sari, Tamil language, with strongest over-indexing on Bollywood movies (1.56× the country average).
Demographically, the Cholesterol audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as Healthy Lifestyle, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Cholesterol fan in India is balanced, around 33.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Bollywood movies.
The key figures that characterise the Cholesterol profile in India.
50.3% are female, 49.7% are male, average age 33.8.
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 33.8 |
| Estimated audience size | 3,968,317 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 34% | |
| 30-39 | 18% | |
| 40-49 | 13% | |
| 50+ | 10% |
of the worldwide Cholesterol audience comes from India.
| Country | Share |
|---|---|
| United States | 13.2% |
| Japan | 12.7% |
| India | 4.1% |
Where the Cholesterol audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jammu and Kashmir | ~30K | 1.63× | |
| 02 | Manipur | ~8K | 1.54× | |
| 03 | Himachal Pradesh | ~20K | 1.33× | |
| 04 | Punjab (region) | ~70K | 1.30× | |
| 05 | Nagaland | ~3K | 1.18× | |
| 06 | Goa | ~5K | 1.16× | |
| 07 | Uttarakhand | ~20K | 1.13× | |
| 08 | Arunachal Pradesh | ~3K | 1.06× | |
| 09 | Tripura | ~6K | 1.05× | |
| 10 | Sikkim | ~2K | 1.02× | |
| 11 | Haryana | ~50K | 1.01× | |
| 12 | Assam | ~40K | 1.01× | |
| 13 | Uttar Pradesh | ~200K | 0.97× | |
| 14 | Mizoram | ~3K | 0.97× | |
| 15 | Odisha | ~40K | 0.96× | |
| 16 | Maharashtra | ~200K | 0.94× | |
| 17 | West Bengal | ~100K | 0.94× | |
| 18 | Kerala | ~50K | 0.90× | |
| 19 | Meghalaya | ~4K | 0.90× | |
| 20 | Karnataka | ~80K | 0.85× | |
| 21 | Telangana | ~50K | 0.84× | |
| 22 | Jharkhand | ~30K | 0.83× | |
| 23 | Chhattisgarh | ~20K | 0.82× | |
| 24 | Gujarat | ~90K | 0.80× | |
| 25 | Tamil Nadu | ~80K | 0.80× | |
| 26 | Madhya Pradesh | ~60K | 0.79× | |
| 27 | Rajasthan | ~60K | 0.72× | |
| 28 | Bihar | ~60K | 0.72× | |
| 29 | Andhra Pradesh | ~30K | 0.70× |
The strongest cross-interests of the Cholesterol audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nutrient | Food & Beverages | 2.12× | ||
| 02 | Wedding reception | Kids & Family | 2.05× | ||
| 03 | Suit (clothing) | Fashion & Accessoires | 1.97× | ||
| 04 | Shalwar kameez | Fashion & Accessoires | 1.95× | ||
| 05 | Telugu language | Politics & Society | 1.88× | ||
| 06 | Designer clothing | Fashion & Accessoires | 1.87× | ||
| 07 | Sari | Fashion & Accessoires | 1.84× | ||
| 08 | Tamil language | Politics & Society | 1.77× | ||
| 09 | Hindustani language | Politics & Society | 1.77× | ||
| 10 | Chennai | Travel & Leisure | 1.76× | ||
| 11 | Option (finance) | Business & Career | 1.76× | ||
| 12 | Tamil cinema | Movies & TV | 1.68× | ||
| 13 | Handicraft | Home & Garden | 1.67× | ||
| 14 | hotstar | Movies & TV | 1.64× | ||
| 15 | Indian cuisine | Food & Beverages | 1.63× | ||
| 16 | Serial (podcast) | Music & Radio | 1.62× | ||
| 17 | Printing | Technology & Electronics | 1.60× | ||
| 18 | Bollywood movies | Movies & TV | 1.56× | ||
| 19 | Flipkart | Shopping | 1.52× | ||
| 20 | Cuisine | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.45× | |
| Career Orientation | POWER | 1.36× | |
| Quality Awareness | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.74× | |
| Price Sensitivity | PREMIUM | 0.92× | |
| Sustainability | BALANCE | 0.93× |
Cholesterol has an estimated audience of 3,968,317 people in India, concentrated in Uttar Pradesh and Maharashtra.
50.3% of Cholesterol fans are female, 49.7% are male, with an average age of 33.8 years.
Cholesterol fans show strongest brand affinity for Bollywood movies (1.56×), Sari (1.84×), and Tamil language (1.77×) over the country average.
Cholesterol fans in India are most concentrated in Uttar Pradesh (reach ~200K), Maharashtra (reach ~200K), and West Bengal (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Cholesterol itself, the audience over-indexes on Sari (1.84×), Tamil language (1.77×), Cuisine (1.51×), and Nutrient (2.12×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Cholesterol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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