A data profile of the people who buy, follow and care about News broadcasting in Malaysia — modelled from more than twelve digital signal sources. News broadcasting has an estimated audience of 2,464,624 people in Malaysia.
The average News broadcasting fan in Malaysia is 38.1 years old, more male, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Magnum4D, kumpulan wang simpanan pekerja, Berita Harian (Singapore), with strongest over-indexing on Magnum4D (3.13× the country average).
Demographically, the News broadcasting audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical News broadcasting fan in Malaysia is more male, around 38.1 years old, with strong Patriotism tendencies and a notable affinity for Magnum4D.
The key figures that characterise the News broadcasting profile in Malaysia.
43.4% are female, 56.6% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 43.4% |
| Male | 56.6% |
| Average age | 38.1 |
| Estimated audience size | 2,464,624 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 29% | |
| 30-39 | 23% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide News broadcasting audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 26.7% |
| India | 10.9% |
| Germany | 4.8% |
Where the News broadcasting audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kelantan | ~100K | 1.08× | |
| 02 | Malacca | ~100K | 1.06× | |
| 03 | Pahang | ~100K | 1.05× | |
| 04 | Negeri Sembilan | ~100K | 1.04× | |
| 05 | Kedah | ~200K | 1.01× | |
| 06 | Perak | ~200K | 0.99× | |
| 07 | Sabah | ~200K | 0.98× | |
| 08 | Penang | ~100K | 0.98× | |
| 09 | Sarawak | ~200K | 0.97× | |
| 10 | Johor | ~300K | 0.95× | |
| 11 | Kuala Lumpur | ~400K | 0.90× | |
| 12 | Selangor | ~600K | 0.88× |
The strongest cross-interests of the News broadcasting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Milea, Ioannina | Travel & Leisure | 6.88× | ||
| 02 | Ameno, Italy | Travel & Leisure | 5.57× | ||
| 03 | redBus | Travel & Leisure | 3.59× | ||
| 04 | Creative Commons | Technology & Electronics | 3.38× | ||
| 05 | CNN | Movies & TV | 3.17× | ||
| 06 | Magnum4D | Games | 3.13× | ||
| 07 | Local news | News | 3.08× | ||
| 08 | kumpulan wang simpanan pekerja | Business & Career | 2.90× | ||
| 09 | Cinema of Bangladesh | Movies & TV | 2.84× | ||
| 10 | Gold bar | Business & Career | 2.67× | ||
| 11 | Breaking news | Movies & TV | 2.44× | ||
| 12 | Database | Technology & Electronics | 2.39× | ||
| 13 | Berita Harian (Singapore) | News | 2.36× | ||
| 14 | Internet & Social Media | 2.29× | |||
| 15 | Erlang (programming language) | Technology & Electronics | 2.17× | ||
| 16 | Gmail | Internet & Social Media | 1.74× | ||
| 17 | Heart (novel) | Literature | 1.57× | ||
| 18 | Education | Business & Career | 1.55× | ||
| 19 | Child | Kids & Family | 1.55× | ||
| 20 | Current events | Arts & Culture | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.99× | |
| Individualism | JOY | 1.93× | |
| Early Adopter Mentality | POWER | 1.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.66× | |
| Spirituality | BALANCE | 0.73× | |
| Healthy Lifestyle | BALANCE | 0.93× |
News broadcasting has an estimated audience of 2,464,624 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
43.4% of News broadcasting fans are female, 56.6% are male, with an average age of 38.1 years.
News broadcasting fans show strongest brand affinity for Magnum4D (3.13×), kumpulan wang simpanan pekerja (2.9×), and Berita Harian (Singapore) (2.36×) over the country average.
News broadcasting fans in Malaysia are most concentrated in Selangor (reach ~600K), Kuala Lumpur (reach ~400K), and Johor (reach ~300K). These three regions account for the largest share of the active audience.
Beyond News broadcasting itself, the audience over-indexes on kumpulan wang simpanan pekerja (2.9×), Berita Harian (Singapore) (2.36×), Creative Commons (3.38×), and Ameno, Italy (5.57×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for News broadcasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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