Rascasse Audience Intelligence

Manchester United F.C. Audience in United Arab Emirates

A data profile of the people who buy, follow and care about Manchester United F.C. in United Arab Emirates — modelled from more than twelve digital signal sources. Manchester United F.C. has an estimated audience of 1,789,134 people in United Arab Emirates.

#5among Soccer in United Arab Emirates
#4among Team in United Arab Emirates
#23in Sports

The average Manchester United F.C. fan in United Arab Emirates is 33.8 years old, more male, and lives primarily in Dubai.

The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.

Top brand affinities include FIFA World Cup, FIFA World Cup 2026, UEFA Champions League, with strongest over-indexing on FIFA World Cup (3.04× the country average).

Demographically, the Manchester United F.C. audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Patriotism, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.

The typical Manchester United F.C. fan in United Arab Emirates is more male, around 33.8 years old, with strong Patriotism tendencies and a notable affinity for FIFA World Cup.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Manchester United F.C. profile in United Arab Emirates.

Audience size
1.8M
in United Arab Emirates
Gender
30.4%
69.6% male
Age
33.8
average years
Country rank
#414
Team in United Arab Emirates
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Manchester United F.C. fans

30.4% are female, 69.6% are male, average age 33.8.

Fig. 02

Gender split

30.4%
Female
69.6%
Male
Demographic split for Manchester United F.C. audience in United Arab Emirates
MetricValue
Female30.4%
Male69.6%
Average age33.8
Estimated audience size1,789,134
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Manchester United F.C. audience in United Arab Emirates
Age bracketShare%
16-1919%
20-2938%
30-3925%
40-4912%
50+6%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Manchester United F.C. audience comes from United Arab Emirates.

Worldwide audience distribution share by country for Manchester United F.C.
CountryShare
United Kingdom12.8%
United States7.1%
Indonesia5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Arab Emirates average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Manchester United F.C. audience in United Arab Emirates is strongest.

Fig. 05

Top regions by affinity

Manchester United F.C. fans by region: top regions in United Arab Emirates
#RegionReachAffinity×
01Dubai~1.5M1.25×
02Emirate of Abu Dhabi~800K1.13×
03Emirate of Sharjah~400K1.07×
04Emirate of Ajman~200K0.95×
05Ras Al Khaimah~80K0.81×
06Fujairah~30K0.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Manchester United F.C. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Manchester United F.C. audience
#·InterestCategoryAffinity×
01Paris Saint-GermainSports4.14×
02Manchester City F.C.Sports4.06×
03Arsenal F.C.Sports3.92×
04Tottenham Hotspur F.C.Sports3.91×
05Juventus F.C.Sports3.74×
06UEFA Europa LeagueSports3.69×
07Serie ASports3.50×
08UEFA Champions LeagueSports3.48×
09Chelsea F.C.Sports3.48×
10FC Bayern MunichSports3.32×
11FIFA (video game series)Games3.31×
12A.C. MilanSports3.26×
13Premier LeagueSports3.25×
14Cristiano RonaldoSports3.16×
15FIFA World CupSports3.04×
16Liverpool F.C.Sports2.92×
17FC BarcelonaSports2.88×
18Real Madrid C.F.Sports2.73×
19FIFA World Cup 2026Sports2.53×
20TikTokInternet & Social Media1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Manchester United F.C. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Manchester United F.C. audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.26×
Social Media UsageJOY1.19×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Manchester United F.C. audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY1.19×
PatriotismCONSERVATISM1.26×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Manchester United F.C. have in United Arab Emirates?

Manchester United F.C. has an estimated audience of 1,789,134 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.

02

What is the gender split and age of Manchester United F.C. fans?

30.4% of Manchester United F.C. fans are female, 69.6% are male, with an average age of 33.8 years.

03

Which brands do Manchester United F.C. fans like most?

Manchester United F.C. fans show strongest brand affinity for FIFA World Cup (3.04×), FIFA World Cup 2026 (2.53×), and UEFA Champions League (3.48×) over the country average.

04

Where do Manchester United F.C. fans live in United Arab Emirates?

Manchester United F.C. fans in United Arab Emirates are most concentrated in Dubai (reach ~1.5M), Emirate of Abu Dhabi (reach ~800K), and Emirate of Sharjah (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Manchester United F.C. fans also like?

Beyond Manchester United F.C. itself, the audience over-indexes on FIFA World Cup 2026 (2.53×), UEFA Champions League (3.48×), Manchester City F.C. (4.06×), and Real Madrid C.F. (2.73×) compared to the United Arab Emirates average.

Appendix

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How to read this data

Audience size is the estimated number of people in United Arab Emirates who actively search for Manchester United F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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