Rascasse Audience Intelligence

Animal Audience in United Arab Emirates

A data profile of the people who buy, follow and care about Animal in United Arab Emirates — modelled from more than twelve digital signal sources. Animal has an estimated audience of 2,369,183 people in United Arab Emirates.

#184among Topic in United Arab Emirates
#2in Pets & Animals

The average Animal fan in United Arab Emirates is 36.1 years old, more male, and lives primarily in Dubai.

The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.

Top brand affinities include Pet food, Mixed martial arts, Self-awareness, with strongest over-indexing on Pet food (1.69× the country average).

Demographically, the Animal audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Pet Ownership, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.

The typical Animal fan in United Arab Emirates is more male, around 36.1 years old, with strong Pet Ownership tendencies and a notable affinity for Pet food.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Animal profile in United Arab Emirates.

Audience size
2.4M
in United Arab Emirates
Gender
28.5%
71.5% male
Age
36.1
average years
Country rank
#259
Topic in United Arab Emirates
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Animal fans

28.5% are female, 71.5% are male, average age 36.1.

Fig. 02

Gender split

28.5%
Female
71.5%
Male
Demographic split for Animal audience in United Arab Emirates
MetricValue
Female28.5%
Male71.5%
Average age36.1
Estimated audience size2,369,183
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Animal audience in United Arab Emirates
Age bracketShare%
16-1912%
20-2935%
30-3930%
40-4916%
50+7%
Fig. 04

Worldwide distribution

0.5%

of the worldwide Animal audience comes from United Arab Emirates.

Worldwide audience distribution share by country for Animal
CountryShare
United States20.7%
Japan5.3%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Arab Emirates average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Animal audience in United Arab Emirates is strongest.

Fig. 05

Top regions by affinity

Animal fans by region: top regions in United Arab Emirates
#RegionReachAffinity×
01Ras Al Khaimah~100K1.17×
02Emirate of Sharjah~600K1.07×
03Emirate of Ajman~300K1.03×
04Emirate of Abu Dhabi~1M0.99×
05Fujairah~60K0.99×
06Dubai~1.5M0.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Animal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Animal audience
#·InterestCategoryAffinity×
01Shih TzuPets & Animals2.03×
02Siamese catPets & Animals2.03×
03Maine CoonPets & Animals2.03×
04French BulldogPets & Animals2.02×
05PoodlePets & Animals1.93×
06Labrador RetrieverPets & Animals1.92×
07Cat foodPets & Animals1.90×
08Late-night talk showMovies & TV1.86×
09Bengal catPets & Animals1.82×
10Golden RetrieverPets & Animals1.78×
11Pet storePets & Animals1.72×
12Pet foodPets & Animals1.69×
13Animal rightsPolitics & Society1.68×
14Persian catPets & Animals1.62×
15FIFA Club World CupSports1.58×
16World Heritage SitePolitics & Society1.58×
17Mixed martial artsSports1.57×
18Self-awarenessHealth1.55×
19Breakfast televisionMovies & TV1.54×
20WeatherHome & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Animal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Animal audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.67×
ExtroversionTHRILL1.19×
SustainabilityBALANCE1.16×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Animal audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.79×
Family OrientationCONSERVATISM0.81×
Social Media UsageJOY0.86×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Animal have in United Arab Emirates?

Animal has an estimated audience of 2,369,183 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.

02

What is the gender split and age of Animal fans?

28.5% of Animal fans are female, 71.5% are male, with an average age of 36.1 years.

03

Which brands do Animal fans like most?

Animal fans show strongest brand affinity for Pet food (1.69×), Mixed martial arts (1.57×), and Self-awareness (1.55×) over the country average.

04

Where do Animal fans live in United Arab Emirates?

Animal fans in United Arab Emirates are most concentrated in Dubai (reach ~1.5M), Emirate of Abu Dhabi (reach ~1M), and Emirate of Sharjah (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Animal fans also like?

Beyond Animal itself, the audience over-indexes on Mixed martial arts (1.57×), Self-awareness (1.55×), Pet store (1.72×), and Breakfast television (1.54×) compared to the United Arab Emirates average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Arab Emirates who actively search for Animal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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