Rascasse Audience Intelligence

Animal Audience in Colombia

A data profile of the people who buy, follow and care about Animal in Colombia — modelled from more than twelve digital signal sources. Animal has an estimated audience of 6,536,633 people in Colombia.

#68among Topic in Colombia
#2in Pets & Animals

Animal has an estimated audience of 6,536,633 people in Colombia. 53.9% are female, 46.1% are male, average age 36.3.

Demographically, the Animal audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Pet Ownership, Sustainability.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Animal profile in Colombia.

Audience size
6.5M
in Colombia
Gender
53.9%♀
46.1% male
Age
36.3
average years
Country rank
#103
Topic in Colombia
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Animal fans

53.9% are female, 46.1% are male, average age 36.3.

Fig. 02

Gender split

53.9%
Female
46.1%
Male
Demographic split for Animal audience in Colombia
MetricValue
Female53.9%
Male46.1%
Average age36.3
Estimated audience size6,536,633
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Animal audience in Colombia
Age bracketShare%
16-1928%
20-2921%
30-3917%
40-4916%
50+17%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Animal audience comes from Colombia.

Worldwide audience distribution share by country for Animal
CountryShare
United States20.7%
Japan5.3%
United Kingdom4.8%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Animal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Animal audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.16×
SustainabilityBALANCE1.14×
Career OrientationPOWER1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Animal audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.82×
Need for SecurityCONSERVATISM0.86×
Social Media UsageJOY0.88×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Colombia

See Animal audiences in other countries

How to read this data

Audience size is the estimated number of people in Colombia who actively search for Animal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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